A$AP Rocky and PUMA are back with a new collection inspired by Harlem’s jazz revolution. Snake skin, leopard prints and furry textures meet denim, graphic T-shirts and classic streetwear pieces. The result? A collection full of contrasts, expressive textures, bold details and an energy that blends the past with the present. The whole is completed with a distinctive ‘Flacko’ twist.
To celebrate the launch, Rocky invited friends of the brand to an intimate evening with a jazz concert and dinner at La Dolce Vita in Beverly Hills. Two of the artist’s favourite models return to the collection: PUMA Inhale and the iconic Mostro OG, accompanied by a brand new design and Rocky’s personal favourite, the Mostro Gabbia.
The futuristic model with a detachable cage is a bold reinterpretation of PUMA’s archival design. Each shoe has been given an animalistic finish inspired by the spirit of Harlem jazz. The name Mostro Gabbia itself is derived from the Italian term for Caged Monster – ‘trapped monster’ – and captures the nature of a shoe created for constant movement and transformation. It is a modern reinterpretation of PUMA’s archival design. A model that combines armour with flexibility and strength with lightness, while retaining the artistic, almost ‘living’ character of the form.
“One of the first prototypes we created was the Mostro Gabbia made of snake skin – it immediately attracted attention,” says A$AP Rocky. “It combined elegance with a modern approach to design, while referencing the wild energy of jungle jazz and the legendary Cotton Club. It was then clear that this model would set the tone for the entire collection. It showed how to combine luxurious materials with technical precision to create something more than just a shoe – a symbol of style, innovation and the courage to push boundaries.”
The collection is now available on PUMA.com, on the PUMA App, in the brand’s showrooms and flagship shops, as well as at selected retail partners worldwide.
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