The works of Tamara Łempicka, one of the most recognisable Polish artists of the 20th century, can now be viewed not only in museums and galleries, but also in your own home. Several dozen of the artist’s works have been added to the Samsung Art Store, meaning they can be displayed on The Frame televisions worldwide. This is a major success for Samsung Electronics Poland, enabling Łempicka’s work to be displayed in private homes from the United States through Poland to New Zealand. But how best to showcase such art in your home? Here are our tips!
For several weeks now, users of Samsung The Frame TVs have been able to display Tamara Łempicka’s paintings on their screens. There are over 20 works, including iconic portraits and compositions in the Art Deco style. All you need to do is activate Art Mode on the latest Samsung Micro RGB, Neo QLED Mini LED, QLED and The FrameTVs to turn your screen into a private gallery. This has been achieved thanks to a collaboration between the Polish branch of Samsung Electronics Polska and Tamara de Lempicka Estate, LLC, which manages the artist’s estate. However, there are more works in the Art Store, and access to over 370 of them is free. Their selection is no accident. The images are chosen by a team of professional curators. Thanks to them, we don’t have to travel to New York or Paris to see paintings by Frida Kahlo, Vincent van Gogh or Leonardo da Vinci.
When the black screen disappears
Samsung The Frame solves the problem of a dominant, dark screen in interiors by combining two key solutions: interchangeable frames and Art Mode. The frames allow you to match the device’s appearance to the character of your home (from light wood to elegant, darker finishes), making the TV resemble a classic picture frame. At the same time, Art Mode allows you to display the most famous works by artists from around the world, so that the screen becomes an integral part of the wall composition, rather than a piece of kit that needs to be hidden away. More and more people view the TV as part of the interior design, so the ability to integrate it alongside photographs, prints or posters means that The Frame blends naturally into the space and serves a decorative function even when not in use.
Portrait of the Marquise Sommi by Tamara Łempicka, 1925:
Contemporary homes and flats are diverse, just like the needs of their inhabitants. A television does not have to serve solely as an entertainment centre; it becomes a decorative element and can assist with everyday tasks. The key to integrating it well into a space is consciously adapting the device to the room’s function.
The living room: a space for home entertainment
In the living room, the television usually becomes the natural focal point for the household. Positioning it opposite the sofa ensures comfort, whilst mounting it at the correct height helps prevent eye strain. It is worth ensuring that the screen is not exposed to light reflections, so it is best to position it perpendicular to the windows or choose a model with a matt finish that minimises glare. The Frame models feature precisely such a finish.
In this part of the home, the TV often competes with the wall décor. That is why Samsung’s offering, with interchangeable frames and the ability to display art, is so intriguing.
A private cinema in the bedroom
In the bedroom, the TV serves a different purpose – it is meant to promote relaxation. Mounting it on the wall opposite the bed saves space and provides a comfortable viewing angle. Adjustable brackets allow you to position the screen so as not to strain your neck, whilst light sensors automatically adjust the brightness to suit the room’s conditions.
Televisions with a minimalist design work particularly well in this space, as they do not draw attention when not in use. The Frame, by displaying subtle graphics or images, can introduce a calm, orderly atmosphere rather than creating the impression of a large, dark rectangle. By activating Art Mode, you can literally mask its presence.
Kitchen: practical support
The smallest model of The Frame is 32 inches. This version works well in the kitchen. It can be hung on the wall like a picture, without taking up valuable worktop space. The screen makes it easier to follow recipes, watch cooking tutorials or keep up with the news whilst preparing meals. However, we must remember to position the device correctly – at a safe distance from the hob and sink to avoid contact with steam and grease. In the kitchen, convenience and functionality are paramount, so the TV should be easily accessible but not get in the way of your work.
On the whiteMAD.pl website, we have featured Polish interiors featuring The Frame on numerous occasions. You may not even have noticed them. Examples? The private flat of the architects from the Jedno Studio practice in Poznań, who hung the TV on the bedroom wall (see HERE), or the Kraków flat designed by the One Desk studio, where The Frame has become a feature of the living room (HERE).
Today, the TV is becoming a device that we can consciously integrate into our homes. Not only by finding the right place for it, but also thanks to what appears on the screen when it isn’t being used to watch TV. This possibility is offered not only by Samsung’s The Frame models, but also by TVs from the Neo QLED and QLED ranges, equipped with Art Mode. For a modest subscription fee, this provides access to over 5,000 works from around the world: from the Impressionists, through Cubism, to contemporary art, as well as archival photographs, including images from the 1930s in Lifemagazine . Users can also create their own graphics using AI tools or display private photos, turning the screen into a personal gallery that changes with their mood, the time of day or the interior décor. The TV ceases to be merely a device; it becomes a medium that allows you to shape your space in a more personalised way than ever before.
source: Samsung press materials, edited by the editorial team
Sponsored article.
Read also: Technology | Recommended | Interiors | Flat | Apartment | whiteMAD on Instagram
