ANIA KRUK and Upper Shelf have collaborated to create an interior photographic studio. The carefully designed space became the birthplace of image campaigns in which jewellery plays the primary role. The studio gained a new aesthetic and functional dimension, and the colourful furniture collected here reflects the character of the ANIA KRUK brand.
The interior of the ANIA KRUK photo studio was designed by the Upper Shelf team. Their task was to create a space that would be tailored to the everyday needs of its users. Functionality was to go hand in hand with aesthetics, and the space was to reflect the values of both brands: fit, everyday, modern simplicity and usefulness. It worked!
In the new studio you can find Upper Póki’s flagship laminated board furniture, LUV upholstered chairs, LORS armchair and a newcomer to the brand’s range – the BULB table with a massive steel leg. The space had to include a kitchen, after all, good photos or videos are best created after a tasty coffee or snack. Interestingly, the resulting kitchen is the first in the Upper Shelf portfolio, which will soon expand its range to include furniture for this room.
When detail matters
The new space is also a feast for the sense of touch. The fabrics used in the design have been specially selected with this space in mind. The whole is complemented by furniture handles, designed and made to harmonise in colour with the ANIA KRUK visual identity.
Both we and the ANIA KRUK brand care about creating items that allow people to surround themselves with what truly expresses them. That is why this collaboration was so natural and satisfying for us. I’m also pleased that more and more brands are opting for individual, commercial realisations – it’s a sign that personalisation and authenticity have real value today,” says Kamil Zieliński, CEO of Upper Shelf.
This project was helped by Upper Shelf’s growing range of products, which expanded this year to include new product categories. This allowed us to arrange the space comprehensively.
The common denominator
Although ANIA KRUK and Upper Shelf sell products that are different from each other, they are guided by a common principle – understanding the needs of customers who value freedom of choice. Both Upper Shelf furniture and ANIA KRUK jewellery are created with everyday use in mind – they are meant to be not only aesthetically pleasing, but above all comfortable and tailored to a person’s preferences.
Synergy in action
The transformed interior of the photo studio is not the only initiative carried out jointly by the two brands. As part of their cooperation, they undertake social media, newsletters and PR activities, maintaining consistent communication. One example of this is an engaging competition on Instagram, which attracted a wide audience for both brands, strengthening their relationship with each other’s communities.
What connected us with Upper Shelf was their approach to everyday life. Their furniture is not only aesthetically pleasing, but also functional and fully tailored to the user’s needs every day – exactly like our jewellery,” says Magda Polaszek, Head of Brand, PR & CSR of the ANIA KRUK brand.
Both brands value simplicity, modern design and authenticity of the message. They believe that true aesthetics lies in the details. It is the small elements that build the atmosphere of an interior and emphasise the character of the person wearing the jewellery.
More information at: aniakurk.pl, gornapolka.com
design: Gornapolka
photo source: Ania Kruk
Read also: Warsaw | Interiors | Minimalism | Furniture | Detail | Featured | whiteMAD on Instagram
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