ARROCCO is a new brand of ready-made premium furniture collections, developed by Intar – Poland’s leading distributor of furniture components. These are cohesive, modern design systems that allow customers to carefully select furniture sets to match the interior’s aesthetic, the household’s lifestyle and the specific space. Centrally designed collections, aimed at interior designers, joiners and end customers, are individually tailored to the millimetre in Intar showrooms or online. This solutionand the timeless design create a new category on the market, positioning the brand between classic, off-the-shelf modular furniture and traditional ‘made-to-measure’ furniture. Studio Politowicz, led by designer and creative director Weronika Politowicz,is responsible for the brand’s design concept and visual communication .
Although there are manufacturers on the Polish market offering high-end made-to-measure furniture and bespoke projects, few of them have developed a design and production system based on a central concept and integration with production, a configurator and in-store fitting. ARROCCO stands out precisely because of this holistic approach, as well as its “smart premium” pricing. The proprietary design system streamlines the customer’s decision-making process, shortens design time and minimises the risk of errors, whilst maintaining the aesthetics and quality of the premium segment. The brand currently offers ready-made kitchen collections and living room furniture; further categories, including wardrobes, will soon be launched on the market.
ARROCCO has become a bridge between Intar’s technological infrastructure and the end customer, operating under a B2B2C model and integrating the manufacturer, joiners, interior designers and investors. It allows all participants in the process to focus on the project as a whole rather than on the minutiae: it gives architects more scope for creativity, carpenters more scope for execution, and customers the chance to live in a well-designed space.
Each collection is the result of the lead designer’s work and has been carefully considered in terms of aesthetics, proportions and ergonomics. The customer adapts the design to their budget and space, and then finalises the order at one of Intar’s showrooms with the help of in-house designers. As a result, the brand offers customers peace of mind, predictability and a sense of security.
Product portfolio based on the system
ARROCCO’s range is not a collection of individual pieces of furniture, but a coherent system of collections designed with form, fittings, details and colours in mind. To date, 10 kitchen collections have been created, divided into five stylistic series: Basic, New Classic, Decor, Contempo and Color – each available in three on-trend colour schemes, harmoniously matched to the character of the respective line. The range is complemented by the first Debiut series, comprising furniture for the living room, bedroom and office.
Each collection is based on the five most popular kitchen layouts (L-shaped, U-shaped, single-row, double-row, and with an island), which work wellinboth spacious interiors and smaller flats, serving as a starting point for further personalisation. In total, the system allows for the creation of 165 kitchen variants, designed individually but within a controlled and scalable model.
Design in dialogue with technology
ARROCCO furniture features timeless design that does not follow fleeting trends, but builds modern classics. Minimalist forms, elegant finishes and subtle details ensure that the collections blend harmoniously with various interior styles, whilst remaining durable and timeless. Open cabinets and shelves allow decorative elements to be displayed, whilst long runs of worktops provide ample workspace.
The design process took into account the production capabilities of Intar, based in Ostrów Wielkopolski, a company with over 30 years’ experience in the furniture industry. It involved an analysis of the machinery, modern technologies, suppliers and the full utilisation of a wide range of materials. ARROCCO’s quality is defined by carefully selected panels and finishes, worktops, handles, reliable metal fittings and household appliances.
The fitted units can be easily concealed. Slide the BEFORE and AFTER slider:
Modern digital tools – a B2B platform, 3D planner and configurator – enable full customisation of the design. The purchasing process, available at nine Intar showrooms and online, is quick and convenient, and the end result is a bespoke, premium-quality design.
“When designing, I focus on the end user, but the key point is that, at a comparable price point, we offer higher quality – in terms of technology, design and ergonomics,” emphasises Weronika Politowicz.
Another key distinguishing feature of the ARROCCO system is its technological infrastructure, which is particularly important from the perspective of designers and joiners. The configurator used to create designs is directly integrated with Intar’s production and based on the manufacturer’s machine capabilities and production standards. This means that every component is produced exactly as designed – with minimal risk of errors and full control over the final result. Designers are not dependent on individual contractors’ practices, but work within a consistent, predictable system. The technology includes, amongst other things, precision milling of slimline compact worktops and integration with a database of trusted suppliers of household appliances and accessories, ensuring that appliances, sinks and fittings are fitted to the millimetre during the production stage. The comprehensive nature of the offering allows the entire kitchen to be realised in one place – from design to installation.
A responsible approach to production
ARROCCO places great emphasis on a responsible approach to production. System collections and the integration of design with Intar technology allow for precise planning of material usage, reducing manufacturing errors and minimising waste and overproduction. As a result, exactly what was ordered is produced – efficiently, economically and in a more sustainable manner.
At the heart of the brand lies the idea of collaboration and so-called accessible design – combining the manufacturer’s technological expertise, the designers’ skills and the craftsmen’s experience into a single, coherent process. The result is a range of premium-quality collections that remain affordable and are designed for long-term use, rather than seasonal replacement.
Showroom and brand communication
In 2025, ARROCCO’s flagship showroom, covering an area of approximately 500 square metres, was established in Stare Babice near Warsaw, serving as a model for a further eight showrooms (including those in Wrocław, Kraków, Kalisz and Olsztyn). This space is not merely a place of sale, but a tool for brand communication – a manifesto of its aesthetics, values and approach to design.
The showroom serves as a meeting place for designers and individual customers, hosts open days for joiners, and showcases technological solutions. It is a space where visitors can see the actual colours and materials, familiarise themselves with the configurators, and receive sample books.
Following the successful debut of the ARROCCO brand at the Warsaw Home 2025 fair, Intar is launching its communication and event activities in 2026 and invites designers to collaborate, follow its social media activity and take part in the brand’s upcoming initiatives.
More information at https://arrocco.pl.
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