Those planning an engagement or wedding will especially find their dream jewellery here. Auroria in Poznań is a new jewellery store where you can feel a friendly, almost homely atmosphere. An interesting feature is the special Sparkle Finder, which in an intuitive way helps to find the perfect jewellery for everyone.
The new Auroria jewellery store is located in Galeria Posnania. Its interior was carefully designed by Magdalena Fornagiel-Nowak of Kunszt Studio. The designer used a pleasant and warm colour scheme, familiar from the brand’s corporate identity, and filled the interior with furniture that emphasises the craftsmanship.
The space was designed in the spirit of ‘wabi-sabi’, where organic, edgy forms and pastel colours create a harmonious and calm atmosphere, allowing the focus to be on the jewellery. The use of modern technology and innovative design solutions emphasises the accessibility of the product, making the shopping experience more authentic and personalised – like visiting a jeweller, the architect admits.
Auroria salon is a place that was created for people looking for jewellery for special occasions. You can successfully find the perfect engagement ring or wedding ring here. The jewellery available will also work well as a gift. Mother’s or friend’s birthday? The extensive offer allows you to find the best proposal. Auroria salon in Poznan is distinguished by the way jewellery is displayed. The items are not hidden in closed showcases or drawers. The jewellery can be tried on freely by pulling it off the displays. This unique approach is an opening to customers.
The interior has a clear layout and is divided into several functional zones:
- The Touchpoint zone is a place where customers can not only see but also touch the jewellery, using interactive tools to support their decision-making.
- The Meeting Point zone provides an intimate space designed for one-to-one consultations with advisors, fostering relationship building and customisation of the offer.
- The Sparkle Finder zone introduces innovative solutions that allow rings or wedding rings to be precisely selected according to individual preferences.
- The Selfie Point zone encourages the sharing of the joy of jewellery selection, adding a social dimension to the whole experience.
The zones that have been created reflect Auroria’s brand philosophy, which aims to provide a unique shopping experience. This effect has been achieved by filling the space with bespoke furniture and modern technology. The latter is exemplified by the aforementioned Sparkle Finder, which allows customers to intuitively find the jewellery they are looking for. A special filtering and model highlighting system responds to the selected criteria and indicates the best suggestions. Another interesting feature is the 3D creator at https://auroria.pl, which allows the customer to design a ring from scratch, which can then be made by goldsmiths themselves.
Choosing an engagement ring or wedding ring is a difficult task. A small object carries huge layers of memories and usually accompanies the couple for a lifetime. That is why it is so important to provide a friendly atmosphere when shopping. Soft, warm colours give Auroria’s interior a sense of harmony and calm, allowing you to focus on the most important thing – the beauty of the jewellery. The combination of light shades with the rounded shapes of the furniture further enhances the cosy character of the interior and contributes to the feeling of comfort.
The Auroria salon stands out from other chain jewellery venues. It is a place where couples planning a wedding or people looking for a unique gift for a loved one will find not only original jewellery, but also an atmosphere conducive to making the most important decisions in life.
source: https://auroria.pl
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