In its new campaign for autumn-winter 2024/2025, MODIVO encourages us to remain ourselves. Fashion is meant to entertain, give joy and serve our everyday needs. Although new trends emerge with each season, there is something that never goes out of fashion. It is being yourself that is the key to creating the best outfit not only this autumn and winter, but also in future seasons. What wardrobe pieces will allow us to express ourselves? We’ve put together some inspiration.
“Hey there! You look great… no matter what” – with this slogan, the MODIVO multibrand emphasises how important it is for each of us to celebrate our own lives. Smiling, ambitious, charged with positive energy and happy in your body. When making our daily choices, we are to be guided by our well-being, to do what serves us, without role-playing or artificial scenarios. These are the ideas behind the brand’s new campaign, which was shot in Stockholm.
In tune with yourself
The Swedish capital became the backdrop for the presentation of the collection for the autumn-winter 2024/2025 season. The campaign included a video, which we publish below, and a photo shoot. The protagonists of the campaign are just like us. Smiling when we meet our loved ones, concerned when we listen to their confidences, sometimes busy, sometimes in love or sometimes just relaxed at home. Just an ordinary life. Ordinary, but only on the surface! In every routine activity there is something extraordinary and precious.
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In the campaign we see people in different life situations, they have different characters and express themselves through original styling. A chic look for an evening dinner out on the town, an elegant set for the office or a laid-back look for a comfortable stay at home.
The inspirational combinations are like a fashion kaleidoscope. MODIVO’s autumn/winter 2024/2025 collections include vintage, grunge and athleisure styles. Also good are chic combinations in Scandinavian or elegant casual versions. Lots to choosefrom, but one message – be yourself!
Mix styles
Fans of the vintage aesthetic will easily find clothes that suit their needs. Leather jackets or skirts can be combined with sporty elements. Here, Pinko sports sweatshirts are ideal. A herringbone jumper from Polo Ralph Lauren completes your athleisure look with ease. And for an aged look, try the Danish brand Gestuz.
MODIVO gives you the opportunity to play with fashion without limits. Old motifs are increasingly appearing in wardrobes. Fashion from the early 2000s is back, but in a new way. A timeless cardigan with a buff skirt from Herskind and Bronxboots will take you back in time, while sporty chic can be achieved with the iconic adidas Originals tracksuit (cheers to the stripes and the old logo!) and the blue Ami Paris shirt.
Scandinavian minimalism
The men’s range is based on minimalist combinations in a Scandinavian style. Simple and comfortable solutions are combined with elements typical of fashion from two decades ago. A mustard-coloured, straight cut Ami Paris trousers, combined with the brand ‘s cream-coloured jumper will provide a good styling with a touch of nostalgia. It is the jumpers that will be the perfect solution for the colder months. An interesting feature is the return of cardigans (here a checkered proposal from Vans), which look good complemented with shirts. A brown shirt and loose-fitting trousers will complete the look.
For the season, go for total looks. The denim look can be achieved with Ami Paris: oversized denim trousers , an elegant shirt with classic collar ties and a regular cut denim jacket guarantee a wow effect.
You are great at being you!
Thanks to MODIVO, your favourite brands are literally close at hand. The autumn and winter novelties can be found on modivo.co.uk, in the app or by visiting stationary shops .
source: modivo.plpress materials
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