Polish fashion has been maturing into its own voice for years, and Synthetic100%natural is one of the brands helping to shape that voice – consistently, boldly and on its own terms. For 13 years, this Silesian studio has been proving that local identity can be a strength, and that craftsmanship still has a future if it is underpinned by a clear vision. The latest SS26 campaign confirms this maturity, showcasing a brand that not only has its own design language but also consciously redefines it.
Water served as the inspiration for the collection. It is an element that is, on the one hand, quiet and calm, and on the other, powerful. It is precisely these apparent contradictions that set the visual direction of the campaign, in which the dominant blue hue creates an atmosphere suspended between contemplation and energy. Set design elements, torn from everyday life and united by a shared colour, create a space for precisely constructed designs. Through Krzysztof Waszak’s lens, the silhouettes of Maria Kompf and Dominik Kołowiecki balance between classic and modern, emphasising the brand’s unisex character. Styling by Jakub Głębocki and make-up by Paulina Kurowiak complete the look with a subtly theatrical aesthetic.
Experience is evident in every detail
From the very beginning, Synthetic100%natural has operated according to its own model – a fully analogue one, based on manual work and local production. Each design is created in a Silesian studio, where the process begins with inspiration from the outside world. Katarzyna Łozicka-Matkowska, the brand’s founder and designer, filters these stimuli through her own sensibility. From these observations, sketches emerge, which are then transformed into three-dimensional forms that abandon gender-specific elements.
It is precisely this consistency that makes Synthetic100%natural’s designs recognisable. Monochromatic, geometric, unisex silhouettes redefine the concept of everyday fashion, whilst black remains the brand’s foundation – a colour that, like no other, brings out the subtleties of texture and construction. Basing the collection on this colour requires a constant search for suitable materials, all the more so as the brand uses only certified fabrics and knits produced in the EU. This approach, though demanding, allows for full control over quality and an ethical production process.
SS26 – a mature iteration of the brand
The SS26 collection features an oversized suit in several variations, minimalist ensembles with metallic accents, and the season’s flagship design – a cropped trench coat made from technical fabric with a membrane. Its form combines the modernity of a matt surface with the structural discipline characteristic of classic models. These are garments that function as objects; they are precisely cut but not exaggerated, designed to harmonise with the body rather than dominate it. Another strength of the collection is its modularity – individual pieces can also be mixed and matched across seasons to create entirely new looks.
“Between silence and noise” is not only the title of the campaign, but also a description of the direction in which the brand is heading. SS26 presents Synthetic100%natural as a studio conscious of its own identity, developing it through thoughtful designs, responsible materials and local production. It is an offering for those seeking clothing that transcends seasonality – designs that do not follow trends, but set their own course.
designs: Katarzyna Łozicka-Matkowska
photography: Krzysztof Waszak
models: Maria Kompf, Dominik Kołowiecki
make-up artist: Paulina Kurowiak
styling: Jakub Głębocki
More information on the official website: https://sthc.pl
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