The Halupczok company has been a trendsetter in the Polish furniture industryfor over twenty years, specialising in high-end kitchen built-ins and furniture for other rooms. The solutions it provides meet the needs of the most demanding customers, and the company’s experienced craftsmen deliver built-in elements that fit the dimensions of the kitchen to the millimetre. This precision gives interior architects the opportunity to realise their project down to the smallest detail. To facilitate their implementation, Halupczok provides numerous training courses and workshops.
In response to the growing needs of professional interior designers, Halupczok is developing the ArchiProjekt programme. It is a comprehensive model of cooperation with architects, based on hard data and multi-stage educational activities. The ArchiProjekt programme starts with ‘grassroots work’ already at universities. Halupczok actively supports interior design courses at WSB Merito in Gdańsk, organising lectures and practical workshops during which students learn about the specifics of kitchen furniture production and design. This long-term building of brand awareness makes young designers trust the company’s offer already at the educational stage.
At the same time, Halupczok invites architects to its own laboratory – the Halupczok Lab – located in Krzyżowa Dolina. In a space designed as a combination of a manufactory and a modern machine park, cyclical workshops presenting the technological possibilities of the plant are held. Participants tour the 12,000-square-metre production hall, learn about the stages from design to final hand finishing and have access to the full range of materials: from glass and metals through a variety of woods to Italian and Polish decors. This direct contact with the production process is a key argument for architects and their clients to choose Halupczok, after all they get to know the capabilities of this family-owned company inside out.
In an extension of its educational activities, the company also participates in external meetings like Archimixer. During the last edition at the Interstone & Laminam showroom in Warsaw, Halupczok specialists presented product lines and examples of realisations, while at the same time collecting designers’ opinions on planned novelties. The Moodboard Experience workshop, on the other hand, with the participation of creative director Anna Dzierżanowska, was interactive: together with architects, the best-compatible colour combinations and materials were analysed.
The architects’ and interior designers’ thorough understanding of Halupczok’s offer and production capabilities means that they can better tailor their activities towards a given client group. Interestingly, Halupczok’s services are used by different groups, among which we can point out, for example, people aged 35-49. These are often professionals and managers who are looking for a comprehensive service. Their future kitchen has to be perfect, comprehensively responding to their needs. Without compromises. Halupczok’s experts help in the realisation of such a fitting, taking over the measurement process, developing an accurate design and taking care of the installation. This guarantees efficient implementation and a timely finish.
Halupczok’s services are also used by design enthusiasts, who change their arrangements every few years. It is with them in mind that the company follows global trends – from fairs in Milan, through showrooms in Munich, to industry events in Scandinavia – and becomes a trendsetter itself, as confirmed by the prestigious German Design Award won by Halupczok.
Who else buys Halupczok kitchens? People over 50 who focus on ergonomics and comfort. Architects working with them, supported by Halupczok’s in-house team, design kitchens by eliminating barriers or impractical layouts, focusing on simplified, life-like solutions. For developers and short-term rental companies, homestaging is a key service – designing an interior based on an optimum budget, which, thanks to an attractive, almost ‘instagram-like’ arrangement, allows to accelerate sales or increase rental profitability. This is complemented by a premium line of affordable, purpose-built investment kitchens. A perfectly designed kitchen can significantly increase the value per square metre of an investment.
A dense network of twelve Halupczok showrooms in Poland’s largest cities provides architects with convenient access to material samples. Separate, intimate spaces in showrooms allow for private consultations with the company’s advisors and designers. Interior architects can visit such places with their clients to experience the quality of furniture, technology and household appliances first-hand.
Thanks to a multi-faceted approach – from education at universities, the Halupczok Lab and cyclical workshops to individual consultations in showrooms – the company builds partnerships with architects. Architects and interior designers can focus on the interior concept while being assured that, in terms of technology and execution, their vision will be realised in every aspect. Halupczok proves that the true synergy of design and technology is born in the dialogue between the creator and the manufacturer, and the fruits of this cooperation are kitchens and furniture that combine unique aesthetics with attention to every detail.
Find out more at: https://meble-halupczok.pl
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