Today ,ELIE SAAB is one of the world’s most renowned haute couture houses. The brand was founded in Beirut, where Elie Saab gained recognition for his sophisticated wedding gowns. He subsequently became one of the first international members of the prestigious French Chambre Syndicale de la Haute Couture, which cemented his position amongst the most distinguished haute couture designers.
His designs have graced many iconic moments on the red carpet and reflect a vision of fashion rooted in craftsmanship, sophistication, glamour and modern luxury. Today, the brand’s universe encompasses haute couture, ready-to-wear collections and accessories.
The ELIE SAAB H&Mcollection will reflect the brand’s contemporary vision and its signature aesthetic codes. The range will include women’s and men’s clothing, as well as a wide array of accessories, including footwear. Key pieces will include richly embellished dresses, shimmering ensembles and perfectly tailored suits. The collection will be distinguished by details such as delicate lace, gradient sequins and the brand’s signature monogram.
“We are delighted to announce this exceptional collaboration with ELIE SAAB. Mr Saab is a designer whom we have always held in the highest regard. His journey from a master of bridal fashion in Beirut to the heart of the Parisian fashion world is an extraordinary and inspiring story. It is with great excitement that we are exploring his world alongside our customers. They can look forward to a collection full of magic, rich embellishments and unique glamour.”
Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear
“This collection has been created for everyone who admires the world of ELIE SAAB, and I hope it will be received with the same enthusiasm with which we created it. I am delighted with this collaboration and with the way in which we worked together with the H&M team to bring this vision to life. It has been a truly collaborative and inspiring process. Every piece in the collection has been crafted with care and dedication, creating a complete wardrobe to suit every moment in a woman’s life.” — Elie Saab, Chairman and Chief Creative Officer
The ELIE SAAB H&Mcollection will be available in-store at Złote Tarasy and Arkadia, as well as online, from 22 October 2026.
See also: Designer | Fashion | Collection | Editorial
