This summer, a spot appears on the design map that no one expected – but everyone should visit. Between the iconic campsites of Chałupy 6 and Ekolaguna, where the wind mixes the scent of a pine forest with neoprene and salty breeze, the Summer Club hlonda6 has made its home – an ephemeral pop-up in the form of an artistic installation that redefines the concept of a summer concept store.
It looks like a modernist swimming pool, but there is no water inside – there are things. Stylish, bold, chosen with sensitivity. Instead of shop windows – a blue, immersive space designed by Magda Zabierzowska, realised in collaboration with the Tubądzin brand. This is not a shop. It is an aesthetic phenomenon that could be created in Capri or Palm Springs, but is happening here, at the tip of the Hel Peninsula.
Tubądzin – a brand which has been changing Polish interiors through conscious design for years – this time goes into holiday mode. But it does not lose its style. The pop-up space has been finished with tiles from Malwina Konopacka’s upcoming Pastels collection – joyful, graphic, subversive. Smooth denim juxtaposed with lemon grout is reminiscent of childhood ice cream. And the yellow ladder? It’s a nod to Memphis Milano and a smile to Sofia Coppola.
Housed in a converted shipping container, the pop-up impresses with its unusual form and unobvious interior – styled like a modernist swimming pool. Inside: instead of water, a selection from hlonda6 – a concept store known for balancing design, art and fun. From the floors to the furniture, everything has been drowned in a luscious, pure blue and lit up with radiant accents of the colour of the sun. – Everything selected to leave an emotion, a memory and an excuse for a story instead of a seasonal souvenir. For children, adults, aesthetes and light-hearted people.
Summer Club hlonda6 is a boutique that is more lived in than visited. Every detail – from the tiles to the lighting – is designed with the senses in mind, not just function. It is a 3D holiday postcard that you can walk into. A space that doesn’t impose itself, but invites you in – to take a photo, have a conversation, marvel.
At a time when seasonal installations are sometimes just a backdrop for a selfie, this pop-up is more than that. It is a story about a new model of thinking about holiday experiences: instead of plastic – design with character. Instead of banality – things with an idea and a story.
It is also a manifesto of the power of Polish design – fresh, local, conscious. An aesthetic that does not have to be serious to make an impression.
Summer Club hlonda6 runs throughout the summer of 2025 in Chałupy. Check it out before it sails away.
See also: Architecture | Gadgets | Interiors | Ceramics
The Tubądzin Group is one of the best recognised ceramic tile manufacturers in Poland. It has been setting design trends and introducing innovative products and solutions for 40 years. In Poland, it is a pioneer in the production of large-format tiles, reaching up to 120 x 275 cm in size. Its products, manufactured from the highest quality raw materials, are used in every space, not only in the bathroom. Tiles of the highest quality, deceptively resembling wood, marble or concrete, produced on the basis of state-of-the-art world technologies, are the hallmark of the Tubądzin Group.
Tubądzin invites outstanding artists of design and culture to cooperate with it (including Maciej Zień, Dorota Koziara, Wojciech Siudmak), organises a prestigious competition for young designers and architects – the Tubądzin Design Awards – and engages in educational, social and ecological activities.
Tiles from the Tubądzin brand are made from natural and noble raw materials, and decorated with colouring agents which are safe for health and nature. Taking care of the environment, Tubądzin promotes the principles of sustainable development and invests in innovative solutions – such as Continua technology or the state-of-the-art ATM 36 spray dryer, thus contributing to the reduction of energy consumption and carbon dioxide emissions into the atmosphere. The company is also involved in pro-environmental projects and takes steps to raise the awareness of the local community in this area.
