TVs are increasingly expected not only to display images, but also to blend in with the interior design. Samsung demonstrates how The Frame – thanks to its slim design inspired by a picture frame, customisable bezels and Art Mode – can complement four different aesthetics: rustic, nature-inspired, minimalist and eclectic.
People who take great care in designing their homes are increasingly seeking durable, timeless pieces that can easily adapt to a room’s new character. This is changing the role of technology in the living room. The television is no longer treated as a separate element of the interior. Today, it is meant to blend in with the furniture, reflect the homeowner’s style and look like a well-thought-out part of the décor, even when switched off.
How does The Frame combine the function of a television with that of a design feature?
Samsung The Frame was created precisely with this approach in mind. Its slim profile, inspired by a picture frame, blends naturally with furniture and décor, whilst the customisable frames can be matched to the materials, finishes and colour scheme of the interior. The Frame Pro offers an even more minimalist aesthetic. This model utilises the One Connect Wireless Module, allowing connected devices to be placed up to 10 metres away from the TV, without a tangle of cables.
When the TV is not in use, Art Mode transforms the black screen into a selected work of art or a personal photograph. The screen becomes part of the interior even when the TV is switched off. The Samsung Art Store offers access to over 5,000 works by renowned artists, as well as collections from museums and galleries around the world. It’s an ever-expanding art collection that you can have right in your living room.
This flexibility means that The Frame suits any home. In the living room, you can display picturesque landscapes. In the kitchen, you can show bright, light compositions that bring the space to life. In the study, meanwhile, calm, subdued works that promote tranquillity, whilst in the children’s room, family photos will give the interior a more personal touch. Choosing the right picture allows you to match the mood to the room’s function, whilst The Frame remains a cohesive element of the décor. From warm, rustic interiors to minimalist and eclectic designs – we show how The Frame can blend naturally into the character of any space.
How does The Frame fit into four interior styles?
Rustic style – The Frame in a warm, traditional interior
An interior inspired by country living is all about comfort, character and timeless charm. Natural wood, upholstered furniture, layered textures and classic details create warm and cosy spaces. The Frame blends naturally into such a setting thanks to its slim design, inspired by a picture frame, and its customisable bezels, which allow it to harmonise with the surrounding furniture rather than compete with it. When the TV is not in use, Art Mode makes the screen look like a framed work of art, allowing it to blend seamlessly into the room. Floral and garden motifs are particularly well-suited to timeless interiors, bringing a touch of delicacy, colour and a sense of closeness to nature into traditional spaces. Works such as ‘Water Lilies’, ‘Sunflowers’ and ‘The Artist’s Garden at Giverny’ elegantly complement the décor, harmonising with its warm, multi-layered character.
A nature-inspired style – The Frame amidst wood and organic textures
A natural lifestyle is based, above all, on tranquillity. Oak, linen, stone and organic textures create interiors inspired by nature. The Frame blends seamlessly into such spaces. The materials and furniture remain the centre of attention, whilst the TV adds only a subtle layer of its own design. Its understated form harmonises well with furniture featuring distinctive textures and relaxed, neutral finishes. Landscapes and artworks inspired by nature fit perfectly into this style. Forests, mountains and open landscapes bring a sense of calm and respite into the home.
Minimalism – The Frame as part of a streamlined interior scheme
Minimalist interiors create harmony through simple lines, well-thought-out furniture and carefully selected décor elements. The Frame fits perfectly with this approach. When the TV is switched off, a work of art replaces the black screen that would otherwise disrupt the tranquillity of the space, and the living room retains its cohesive, organised character. It fits well into an interior where every object has its place and purpose. Artworks inspired by the coast and water are a natural fit for minimalist homes. Serene seascapes and iconic paintings, such as *The Great Wave off Kanagawa*, bring a sense of openness and tranquillity to the space.
Eclectic style – The Frame in the home of a contemporary collector
For the contemporary collector, a home is built up over time. Finds from antique shops, modern furniture and objects of personal significance come together to create interiors full of character. Rather than coming across as a piece of technology, The Frame becomes another decorative feature in the room, whether it stands as part of a wall gallery or hangs above a striking chest of drawers. Thanks to its interchangeable frames and ever-changing art displays, it can evolve alongside the other elements of the space. This distinctive style can also be reflected through cultural icons and famous masterpieces, from *The Starry Night* to *The Kiss*, allowing homeowners to curate a display that reflects their own taste and personality.
Summary – why does The Frame suit a variety of interiors?
Good interior design rarely relies on all the elements of a space forming a cohesive whole. The Frame extends this approach to one of the largest visual surfaces in the living room. Its slim, picture-frame-inspired design, customisable bezels and Art Mode allow the TV to blend seamlessly with furniture and décor. Whether it’s in a cosy, rustic-style interior, a nature-inspired space, a calm, minimalist room or an eclectic setting – The Frame has been designed to blend naturally into its surroundings. Art forms the final layer, but it is the way the TV, the furniture and the entire interior work together that makes the room look carefully curated. The experience is rounded off by Samsung’s Glare Free technology, which reduces light reflections on the screen. Thanks to this, works of art and entertainment retain exceptional clarity in a variety of lighting conditions.
The Frame in Samsung’s range – how do the available models differ?
The Frame Pro and The Frame – models and sizes
Samsung’s Polish range currently includes three models from The Frame series: The Frame Pro (LS03HW), The Frame (LS03HA) and The Frame (LS03HE).
- The Frame Pro features a 4K Neo QLED screen, a Wireless One Connect Module and an NQ4 AI Gen3 processor. It is available in 55-, 65-, 75- and 85-inch sizes.
- The Frame (LS03HA) features a 4K QLED screen, a One Connect module and an NQ4 Gen2 AI processor. This model is available in 55- and 65-inch sizes.
- The Frame (LS03HE), meanwhile, is a model with a 4K QLED screen and an NQ4 Gen2 AI processor. Unlike the other two versions, it has integrated connectors and is designed for a minimalist installation. It is available in 43-, 50-, 55- and 65-inch sizes.
How do the AI features differ across the various The Frame models?
All three models offer Art Mode and access to the Art Store. However, they differ in the scope of their AI features. Only The Frame Pro is equipped with the AI Picture Smoother feature. All three models feature functions related to sound, football and HDR remastering, but these are more advanced in The Frame Pro: AI Sound Controller Pro, AI Football Mode Pro and Automatic HDR Remastering Pro. In the LS03HA and LS03HE models, Samsung uses the AI Sound Controller, AI Football Mode and Automatic HDR Remastering respectively.
source: press materials
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