Multibrand MODIVO celebrates the arrival of spring and proposes to spend the coming months in elegant styles, but enlivened with a touch of modern energy. The new campaign Paris Edit – Spring’s Finest focuses on timeless, classic garments, juxtaposed with pieces that highlight personality.
The backdrop for MODIVO’s new multibrand campaign is Paris. The French capital has its own original character, created by streets with old buildings or the people who live in the city. The Parisian streets are full of novelty, yet true to a universal elegance. This is well reflected in the photographs taken inside the townhouse. The decorated space with atmospheric tiles, stained-glass windows or stuccowork, correspond with the clothes of the models.
In 2025, we can successfully reach for wardrobe pieces that are classic in form. In the MODIVO offer, we will find such elements, but in a refreshed edition. The most important thing is to be creative and not be afraid of unobvious combinations. Let yourself be inspired by the photos published here!
Denim total looks and boho-inspired silhouettes with striking accessories are both casual and stylish. A handbag, belt or scarf may seem like a small element, but when well chosen, they can make a complete style. It will be a kind of dot over the “i”. Shoes and accessories play a key role in the latest collection. Cowboy boots, retro ballerinas and dad-shoe-style sandals show a diverse approach to fashion.
Men’s looks
The time has come to successfully impersonate a cowboy. A modern one, of course! MODIVO offers an elegant cowboy look. Elements of the style can be seen in the denim total look, where denim jackets and wide trousers have been matched with black Liu Jo moccasins. The styling is suitable for any day. From going to the university or school, to a meeting with friends. A timeless option is the beige Tommy Hilfiger trench coat with baggy jeans and a sweatshirt. It is the quintessential everyday casual look combined with elegant chic. You can easily match your favourite shoes with this trench coat.
Longer and warmer days are ideal for spending time outdoors. Whether you are planning a meeting in a café garden or a picnic on the grass, you will look good in a polo jumper. In the MODIVO range, you can find polo jumpers in openwork weave from Marciano Guess. This is a modern take on casual elegance. Such a jumper goes well with lightweight fabric trousers and daddy shoes sandals.
Feminine chic
For the new season, ladies can turn to vintage jackets. Oversized or frayed bomber jack ets combined with ballerinas and pastel handbags will appeal to those who prefer a mix of two opposing trends: retro and modern. MODIVO also puts a new spin on the boho style. The spring aura is full of romance, freedom and naturalness. Such freedom and elegance can be achieved, for example, by wearing an airy chiffon maxi dress in a pastel yellow shade from Twinset and mary jeans ballerinas.
Accessories will be an important part of the SS25 look. Animal-patterned handbags emphasise individuality and, combined with denim outfits and silk scarves, reinterpret the classics.
These are just a few of the proposals for the Paris Edit – Spring’s Finest campaign. The entire range can be found at www.modivo.pl.
source: modivo.pl press materials
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