Its design was prepared by architects from TOUCH Architect. The French Kitsch confectionery is located in Thailand. It is a free-standing building whose form is reminiscent of Brutalist architecture. The raw concrete, the visible formwork, the contours… these are just some of the solutions typical of this trend.
In designing the building, the architects were inspired by the name of the premises. In doing so, they decided to translate the word “kitsch” into the language of architecture. The investor is a great fan of French bulldogs, which is why you can see the friendly dog here in a pink version. French croissants were another inspiration. The shape of the patisserie is reminiscent of a croissant, the shape of which is not perfect.
The building is distinguished by rhythmic curves. Instead of symmetry, the architects used different scales and mixed placement. They started the design with a perfectly rectangular block, which eventually became ‘imperfect’ by carving out the aforementioned arches on the first level and inverted arches on the second level.
The treatment with the arches was also repeated inside. Guests of the patisserie are seated at tables, with a large concrete arch over their heads. To emphasise the uniqueness of the place, the architects concealed thin light strips running the entire length of the ceiling.
The confectionery was built using concrete that is imperfect in its structure. I.e. the unevenness created on the surface and the visible formwork were deliberately retained. The total usable area of the premises is 360 sq m.
TOUCH Architect, founded in 2014 by architects Setthakarn Yangderm and Parpis Leelaniramol, is a design studio based in Bangkok. It has evolved from a small studio into a thriving firm with its founders working with design, construction and management teams.
design: TOUCH Architect
photography: Metipat Prommomate
source: v2com
Also read: Restaurant | Brutalism | Concrete | Minimalism | whiteMAD on Instagram
