Kitchen design. A new way to cook effortlessly

·25 August 2026

Sometimes an idea for dinner pops into our heads out of the blue. Whilst shopping, we spot some young broad beans, the first pumpkin of the season or some fresh blueberries, and straight away we start thinking about what we could make with them. Other times, we have a look in the fridge and make use of what’s already there. It’s precisely these everyday situations that most often determine what ends up on our plates. According to a SW Research survey carried out for Versuni, for almost half of Poles, the choice of a dish depends on the availability of seasonal produce, whilst nearly 40 per cent are guided by whatever they happen to have to hand.

Everyday cooking doesn’t have to mean lengthy preparation or complicated recipes. What usually matters most is being able to quickly prepare a tasty meal from a few simple ingredients, without having to keep an eye on several things at once. This is exactly where the Philips Ovi Ultra MegaBasket airfryer comes in, simplifying cooking and giving you more freedom in the kitchen.

Flavour starts with the simple things

In summer, it’s hard to resist seasonal vegetables and fruit. Fragrant tomatoes, new potatoes, courgettes, broad beans and the first sweetcorn of the season are just begging to be served up. The problem arises, however, when it comes to preparing them. Cooking them for too long causes them to lose their colour, firmness and some of their nutritional value, whilst an oven on a sweltering day can turn the kitchen into a sauna. No wonder we’re often on the lookout for ways to preserve their freshness and natural flavour without any extra effort.

After all, it’s not just the flavour that counts, but also the texture. Over 70 per cent of us admit that we derive greater pleasure from eating when different textures are combined – a crispy outer layer with a soft, juicy centre. So it’s no wonder that, for half of those surveyed, this very contrast is one of the elements of the perfect meal.

The Philips Ovi Ultra MegaBasket with SteamFry technology, which combines hot air and steam, helps achieve this effect. As a result, vegetables remain juicy, retain their structure and look appetising. Importantly, the appliance allows you to prepare a meal without heating the whole oven, which is particularly welcome on hot summer days. Meanwhile, RapidAir Plus technology enables you to cook dishes with less fat – they can contain up to 90 per cent less – whilst the basket’s special base design helps to drain and separate up to 40 per cent of excess fat from the food.

A season of enjoyment

Although we’re keen to use seasonal fruit and vegetables, we don’t always know how best to make the most of them. Sometimes we’re short of ideas for a dish; other times we don’t have a recipe to show us how to prepare them to bring out the very best in them. That’s precisely why culinary inspiration is so valuable – it shows us how to turn fresh, seasonal produce into exceptional dishes.

It was from this idea that the collaboration between the Lubella and Philips brands was born as part of the ‘Season for Pleasure’ campaign, which encourages people to cook using Polish seasonal ingredients such as broad beans, blueberries and pumpkin. On the Uwielbiam.pl website, you can find recipes created by the campaign’s ambassadors, who demonstrate how to easily conjure up tasty dishes. One such inspiration was created by restaurateur and culinary influencer Gaweł Czajka, who developed his own recipe featuring broad beans and pasta.

Summer is the best time to cook simply and seasonally. Fresh ingredients don’t need complicated recipes – all you need is the right preparation method, modern appliances that do the work for you, and a touch of inspiration.

source: press materials