ELEMENTUM is a conceptual fashion editorial that explores the timeless essence of femininity through the symbolic language of the five classical elements – water, air, ether, fire and earth. It depicts a mature woman entering her 48th year – embodying a femininity that is intuitive, grounded and fully self constituted. Each styling in ELEMENTUM draws inspiration from a different element, which is reflected in both the clothing and the scenery. The author of the photographs is Justyna Wilk-Majewska.
From the soft fluidity of water, to the ethereal lightness of air, to the intensity of fire and the fertile heaviness of earth, each chapter reveals a different layer of the female experience. In this vision, the body becomes more than a form – it becomes a symbol. Skin becomes landscape. Breath – presence. The gaze – strength. This is more than a fashion story – ELEMENTUM is a visual manifesto. It challenges narrow definitions of beauty and celebrates femininity not as a fixed ideal but as a living, changing energy – cyclical, instinctive and free. It is not a story of adornment, but of becoming. A return to the source. A shared rhythm that transcends age, culture and time. A quiet but powerful reminder that femininity doesn’t need permission – it just needs space to be seen – on its own terms.
LIFE: WATER
She doesn’t need to shout to be heard. Her strength lies in her presence – quiet, deep, undeniable. She is a woman who flows through life, emotions and herself – changeable but never lost. She combines gentleness and strength, intuition and transformation. Water does not ask for permission – yet it moves everything. It is peace, memory and mystery. And it lives within each of us. The first styling is an almost ethereal gown from made up of layers of transparent tulle, arranged in soft waves. Its movement is reminiscent of water dancing with the wind – sensual, elusive, free. It is the image of a woman in full flow. The second styling, a suit of sculptural form in cool shades of blue and white, shows water in a state of flux – calm but powerful. The architectural sleeves bring to mind piled-up waves or the surface of ice just before it breaks. It is a symbol of inner strength and emotional control. Both outfits, designed by outstanding Polish fashion designers, form a visual duo that portrays water as a feminine element – intuitive, multidimensional, transformative.
ELEMENT: AIR
Air needs no shape to exist. Invisible yet present everywhere, it is the element of freedom that lifts, connects and moves without touching. In ELEMENTUM it symbolises lightness, understatement and the space in between – silence that means something and movement that forces nothing. It is freedom without the need for explanation. A quiet force that lifts everything suspended between words. The first styling is a long, minimalist dress in white linen, decorated with a wide collar embroidered in blue floral patterns. Its lightness, softness and childlike purity evoke associations with innocence and unfettered breath. It is a state between thought and word – a place to just be. The second look is a transparent, airy gown of lightweight fabric with an iridescent sheen, whose sleeves and wavy layers float with every movement. It doesn’t wrap around the body – it circles around it like a breeze. It is a gesture of lightness, ephemerality and untouchable presence. Both styles, created by outstanding Polish fashion designers, celebrate femininity as a phenomenon that is light, free, uninhibited and always present – even when it remains invisible.
LIVE: ETERN
The woman in ether needs no boundaries to exist. Her presence is light – subtle, expansive, inseparable from space. She is not defined by her body, but by what is in between: intention, consciousness, energy. The stylings follow this freedom. The first – a multi-layered dress of irregular form – moves as if in response to a thought, a breath, an emotion. The material does not restrict, but invites the body to become what it needs to be. The second styling is a transparent pleated dress, floating slightly around the figure, paired with lace tights. It interacts with the movement of air and light, as if it draws from something intangible. It is a garment that does not impose form, but co-creates it. Ether permeates all the other elements – water, fire, earth and air – and yet exists beyond them. It connects with the mind, but reaches further: to intuition, voice, inner knowing. It is a source of feminine truth that does not need to be proven – it is enough that it is lived. The woman in the ether does not follow – she floats. She does not seek direction, but meaning. In her, the visible and the invisible meet. She is the space in which everything comes together.
LIFE: FIRE
The woman in fire is not looking for light – she carries it. When she enters, she does not change the space. She redefines it. She is an impulse before thought, a force without the need for apology. She needs no adornment. There is energy in her presence. The red styling is a vivid, raw expression of this energy – the fabric resembles a flame in motion: dense, unbridled, full of life. Every fold of the fabric is a gesture – no filter, no hesitation. It’s not a dress, it’s an emotional state. It doesn’t tell a story – it vibrates with it. Fire is an element of transformation and will. It is a movement born from within – from the centre of strength, where instinct meets creation. Where thought disappears and life truly begins. The woman on fire does not retreat. She meets herself – emotion, risk, intensity – without fear. The fire that burns within her is not a threat. It is a choice.
FOOD: EARTH
Earth does not shine – she absorbs the light and holds it deep within her. A woman rooted in this element does not have to prove anything. Her presence carries weight – quiet, constant, undeniable. The first styling – a structured, moss-green creation with an architectural form – is not an adornment. It is both armour and shelter. The fabric envelops the body like the earth – strong but giving space. This colour does not seduce. It grounds. It silences. It reminds us that true strength begins where the need to pretend ends. The second look is a fitted dress with a classic cut, sewn from a thicker, decorative fabric in a floral pattern. Paired with large gold earrings and a hat, it creates an image of a woman connected to nature – dignified, stable, present. In this styling, the body is not just a form, but a place. Home.
The third styling – a jacquard set in a golden shade, consisting of wide trousers and a top that resembles an open flower structure. It is the epitome of feminine maturity, ready to blossom but rooted in the here and now. It doesn’t float above the ground – it grows out of it. The earth is the beginning and the foundation. It is the element of body, need and inner knowing. The woman who embodies the earth does not turn away from herself – she listens with her whole self. In her dwells that which is solid – and that which can only grow. The earth does not ask if you are ready. She says: you are here.
photos: Justyna Wilk-Majewska – IG @justynawilkmajewska_photo
model: Aneta Jalowska – IG @anetu.jal
hair: Monika Błaszczak – IG @monikabehair
mua: Aleksandra Luto, IG @alutka.art_makeup
stylist: Anna Zentkowska, IG @zentkovska
producer: Justyna Wilk-Majewska
retoucher: Justyna Wilk-Majewska, Zuza Sosnowska
text: Justyna Wilk-Majewska
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