A$AP and PUMA are launching their long-awaited collection, which debuted at New York Fashion Week. In it, Rocky primarily unveils new variations of the unique sneakers – the Mostro 3.D and Inhale Distressed models.
The Inhale Distressed model was inspired by car mechanics, who wear clothes covered in grease and dirt after a day’s work in the garage. Both the Inhale model and the entire collection draw on the racing style and feature the unique A$AP Rocky x PUMA branding. The artist was keen to push the boundaries of footwear design, which he has achieved with the Mostro 3.D model – the style is powerful and bold, thanks to modern resin-based 3D printing technology.
The full collection includes:
- A$AP ROCKY X PUMA MOSTRO 3.D: Totally refreshed PUMA Mostro model thanks to 3D printing technology. The black and red colour scheme, studded details and unique shape make these shoes perfect for taking over the streets.
- A$AP ROCKY X PUMA INHALE DISTRESSED: These sneakers are a true streetwear icon – they’ve undergone a complete revolution, with a distressed effect, embroidered flames surrounding the PUMA formstrip and a translucent gradient sole.
- A$AP ROCKY X PUMA TANK TOP: Strapless T-shirt with PUMA logo print in tyre style, plus AWGE branding at the back. The loose fit and distressed effect give it a vibe like it’s been worn all day in a garage.
- A$AP ROCKY X PUMA KNEE PAD PANTS: Pants inspired by the service team’s knee pads. Large PUMA logo on front and formstrip embroidered on back pocket.
- A$AP ROCKY X PUMA TEAM ZIP POLO: The Zip Polo is a combination of streetwear and racing aesthetics. A classic polo shirt with racing graphics, AWGE branding, a worn-in effect and a zip fastening at the neck.
- A$AP ROCKY X PUMA DENIM SHORT: Dark washed denim shorts in a relaxed fit with a large PUMA logo on the front and formstrip on the back pocket.
- A$AP ROCKY X PUMA WEBBING BELT: A belt inspired by old seatbelts from cars, with PUMA, A$AP Rocky and AWGE patches, fastened with a classic buckle.
- A$AP ROCKY X PUMA LEATHER BELT: Leather belt with crystal buckle and detachable pockets. Modelled on mechanics’ tool belts, but in an everyday version.
- A$AP ROCKY X PUMA PADDED BALACLAVA: Quiltedbalaclava with PUMA and AWGE graphics. Styled to look like a racing helmet, with a velcro fastening at the mouth.
As befits A$AP – he was heavily involved in the entire creative process – from designing the products to directing and styling the advertising campaign. “I’ve long wanted to add my shine to the top footwear models from PUMA,” said A$AP Rocky. “People haven’t stopped asking for the Mostro 3.D since the fashion show, so I’m glad they’re finally hitting the market. Well we still have the classic Inhale with hand aged materials and custom embroidery, which ties in well with the rest of the collection. I’m very happy with the result and can’t wait for everyone to see what else we’ve been working on.”
The collection is available in the US, on PUMA.com, and at select retailers worldwide, including KITH, Dover Street Market, Maxfield, SNEAKERSNSTUFF, SlamJam, Nubian and more.
PUMA
PUMA is one of the market’s leading sports brands, designing and selling footwear, apparel and accessories. For 75 years, it has steadily built a reputation for creating the best products for athletes around the world. PUMA offers products in the lifestyle and performance lines
in the categories football, running, training, basketball, golf and motorsports. For years, the brand has been involved in exciting collaborations with well-known designers, bringing sport into culture and street fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs more than 20,000 people worldwide and is headquartered in Herzogenaurach, Germany. For more information, visit puma.com
See also: New collection | Fashion | Collection | Sweatshirt | Shoes
