For years, Naoko Studio has been proving that fashion can break free from conventional moulds. It was this brand that became the first in Poland to create a collection designed by artificial intelligence. This time, the brand is making another bold move unprecedented in the Polish fashion industry – it is entering into a dialogue with the automotive sector. The result is the limited-edition Naoko Studio x MICRA collection, created in collaboration with Nissan.
The new Nissan MICRA, fully electric and distinguished by its original silhouette, has become the starting point for the entire range. The sixth generation of the iconic city car focuses on individual character. Strong body lines, accentuated wheel arches, round headlights evoking memories of the third-generation K12, and yet a futuristic silhouette that appears larger on the road than its dimensions suggest. Add to that nine colour options, contrasting roofs, 18-inch alloy wheels and customisation options that feel like putting together your own outfit. The MICRA isn’t just a means of transport – it’s a design statement that lets you cruise the city streets with pride.
It is precisely this character – uncompromising, aesthetic, urban – that left Naoko Studio in no doubt: the MICRA and our brand speak the same language,” says Monika Szyndler, founder of Naoko Studio.
Both brands share a similar way of thinking. What does this mean? Design is meant to function, not to decorate. Functionality cannot be compromised. Style is not an ornament, but a tool for self-expression. The combination of fashion and motoring therefore no longer sounds surprising. Right?
The Naoko Studio x MICRA collection is neither classic merchandise nor an image campaign. It is a fully-fledged clothing line that brings the aesthetics of the new Nissan MICRA into the modern wardrobe. Urbanity is interpreted here as modern elegance: light, practical, bold in colour, yet free from excess. It is classic and captivates with its refined details.
The collection’s colour palette is drawn directly from the car’s DNA. Deep navy blue takes centre stage, sky blue adds lightness, red injects energy, whilst neutral greys and white bring the whole together into a cohesive, modern composition. Although the colours are different, they work surprisingly well together.
The collection comprises four main pieces. A blue zip-up sweatshirt, a red skirt (the standout piece of the collection), a navy slip dress combining simplicity with elegance, and a light blue cardigan – soft, feminine and incredibly practical. The Naoko brand encourages creative play and mixing and matching pieces to create original looks. For every occasion.
New technologies, bold design, unexpected combinations – this is what has driven us at Naoko Studio from day one. When the proposal to collaborate with Nissan came up, we knew that this was exactly the energy we wanted to capture. It’s rare for the automotive and fashion industries to speak the same language – but this collaboration has shown us that it is possible,” adds Monika Szyndler.
The collection was created with women in mind who live fast but consciously. For those who don’t compromise on their own style, even when the day demands flexibility. For women for whom fashion is a natural extension of their personality. Naoko Studio x MICRA is designed just for them.
The collaboration between Naoko Studio and Nissan shows that the most interesting things happen when two bold brands decide to break the mould and push boundaries. It turns out that when fashion and motoring start speaking the same language, something more than just a collection is created. A new way of thinking about self-expression emerges. Beautiful and simple.
The Naoko Studio x MICRA collection is available in limited quantities from the Naoko Studio online store. Detailed information on availability and prices can be found at naoko-store.pl.
Find out more about the new Nissan MICRA – the partner for this collection – at nissan.pl/pojazdy/nowe-pojazdy/nowy-nissan-micra.html.
source: press materials
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