This is Answear.com’s first concept store in Warsaw, so its interior had to be impressive. The brand invited Anna Szczęsny, who has previously designed for such fashion houses as Valentino or Hermes, to collaborate on the shop window design.
The showcases created by Anna Szczęsny are like artistic installations. It is impossible to pass by them indifferently. The designs on the site refer to the latest image campaign of Answear.com, “Dress life in what is precious”. This peculiar showcase of the shop invites us inside, where even more is happening.
The new Answear Concept Store is located in the Norblin Factory in Warsaw. Its interior was divided into several zones. Each of them gained a unique look.
The total area of the concept store is 2 000 square metres. The large space was designed by Iwona Kwadrans and Ewelina Niemczyk-Łoza, interior design managers of Answear.com. The designers filled the interior with natural materials and carefully selected details. Examples include a custom-made wooden floor, original furniture or industrial elements alluding to the history of the revitalised Norblin Factory complex. The interior has a subdued colour scheme, so there is an atmosphere that gives a sense of comfort and relaxation. Thanks to the greenery, you can feel as if you are in a garden.
Top fashion brands
Answear.com offers access to products from top premium brands. Here you will find both elegant creations by Michael Kors, Elisabetta Franchi and Victoria Beckham or casual ones by Tommy Hilfiger. These are accompanied by exclusive accessories from Furla. With the top brands in mind, separate expositions were created, which on the one hand emphasise the uniqueness of the offer, and on the other refer to the Answear.com philosophy.
Answear Concept Store is more than a shop. It is a space where fashion meets creativity and shopping becomes an unforgettable experience. We want to offer our customers not only selected collections from the world’s fashion brands, but also an exceptional atmosphere, the highest level of comfort during shopping, and an opportunity to relax, entertain and inspire – says Krzysztof Bajołek, CEO Answear.com.
Therefore, in addition to clothes or items from the home & lifestyle category, we will find less obvious but helpful places here. On the premises of the concept store you will find the Answear tailor’s point, where you can adjust the purchased items to your needs and take care of their appearance. Thanks to this service, you can be sure that the clothes you have bought will fit perfectly. Here, you can have your clothes tailored, personalised using various techniques or even upcycled to decorate your trousers or jacket with accessories. You can also have your shoes disinfected and refreshed.
The modern way to shop
Shopping with a coffee? No problem! A special Answear x Coffeedesk Café has been created in the concept store. This place is drowning in soothing greenery. Here you can enjoy speciality coffee and more! Coffeedesk baristas are responsible for the quality of the café offer.
Another space is the Pickup Point, a stand for picking up orders placed online at the www.answear.com. Here you can try on the clothes you have bought and take the opportunity to have them ironed.
Answear Concept Store is equipped with technological innovations. Intelligent fitting rooms make it possible to quickly select the size or colour of clothes without leaving the fitting room. Another interesting feature are the screens in the shop, which have a higher matt finish, so they do not cause discomfort. The shop also features state-of-the-art checkout computers from Elo Touch, which are equipped with two screens – for the shop assistant and the customer. These make the shopping experience interactive and transparent.
The place is best visited in person. An opportunity to do so is the Answear.com summer sale, which offers an opportunity to buy exceptional products at promotional prices. Selected ones were discounted by as much as 50%, and in the concept store you will do your shopping even cheaper – new and discounted products have an additional 20% discount.
source: www.answear.com
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