Holidays at the Baltic: a sea of tourists, multicoloured screens, the best fried fish, dripping sweet ice cream, souvenir shops and inaccessible sailors – these are the intense childhood memories of the brand’s owner Magdalena Magnon that inspired this season’s madelle summer campaign.
The new collection for summer 2024 is written against the backdrop of these multicoloured reminiscences, while juxtaposing the simple, the almost ordinary, with beauty, quality and attention to detail.
– I already had the collection ready when I thought I wanted to show it at the Polish seaside. During the holidays, in the most crowded Sopot and the slightly quieter Gdynia. It turned out that the designs incredibly connect with the surroundings of these cities and the Baltic Sea. Sometimes you don’t have to look far, because it was the Polish sea that gave me some of the best holiday memories,” says Magdalena Magnon.
The retro style characteristic of madelle. has been given a modern edition. For the Summer 2024 collection, Magdalena presents several dresses, including a navy blue dress with a white collar – didn’t your mothers, aunts or grandmothers wear similar dresses in the 1980s? Or flared at the bottom to be fitted at the top, seemingly cute cuts with cute bows. The madelle. girl will break them down with her confidence, inner strength and unforced sensuality.
Add to that the author’s rose pattern, transferred onto cotton, and then onto novelties: a feminine dress, a beach bag and a delicate hair elastic.
– This season, this is exactly how I’ll be looking by the Polish seaside. To the madelle. total look, I’ll add my favourite golden sandals, also with my brand label. I’ve been waiting for this all year. Let the summer last! – says Magdalena Magnon.
To photograph the campaign, the owner of madelle. invited Julia Huszcza, who took all the photos with an analogue camera. Magdalena was keen on the cinematic nature of the shoot to further emphasise the unique style of her brand and designs. The model is Maria Tomaszewska, the make-up and hair was done by Sandra Broniszewska. The styling was supervised by Magdalena Magnon.
The madelle collection. Summer 2024 is available at the brand’s new shop at 20 Górnośląska Street in Warsaw and at www.madelle.pl.
About the brand:
madelle. is a Polish women’s clothing brand founded in 2013, created by Magdalena Magnon. The designs combine retro style inspiration with contemporary fashion. www.madelle.pl
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