Autumn is a moment of change – the world slows down, the light becomes soft and fashion regains depth. MODIVO’s AW25 campaign opens a new chapter in which clothes are no longer just a seasonal necessity, but a tool to tell a story about oneself – in a subtle, elegant and timely way.
Fashion as a form of introspection
In MOIVO ‘s latest campaign, winter meets intimacy and the everyday meets the essence of style. Against the backdrop of an austere space – muted, ascetic but full of light – the silhouettes pulsate with movement. There is no excess, instead there are soft lines, a conscious gesture and clothes that take the shape of emotions. Autumn and winter 2025, as seen by MODIVO, is not just wearable fashion, but a language with which we communicate with the world.
It is also a season of redefining the ready-to-wear aesthetic. The campaign balances sophisticated tailoring with soft sensuality. Every look carries meaning – from subtle knits to sculptural coats, from oversized suits to lingerie dresses paired with heavy boots. In the spotlight are brands that have been building a narrative around modern elegance for years: Guess, Tommy Hilfiger, Calvin Klein, Nine West, Weekend MaxMara, Polo Ralph Lauren, AMI Paris, Jacquemus and Dolce&Gabbana.
AW25 trends: fashion with depth
For the autumn-winter 2025 season, style takes on structure. In contrast to summer’s flirtation with lightness, the coming months offer a return to deep fashion – built around expressive forms, saturated colours and textures that you want to touch. Layering, soft volumes, fleshy knits and fine fabrics – from brushed wool to suede, velvet and leather – dominate.
On the catwalks, and today also in the MODIVO collection, expansive shoulders, waisted coats, knotted ties and layered styles in a single colour range reign supreme. There are also micro-trends – ruffles in the spirit of romance, hand-looking weaves, dark red as the colour of a new sensuality, and a return to the 90s silhouette – with fit, purity of form and lightness of fabric.
The MODIVO woman: a story of strength and gentleness
In the female version of MODIVO’s campaign, autumn becomes an excuse to build a wardrobe based on elegance with a soft core. The clothes do not dominate the silhouette – they interact with it, emphasising authenticity. Guess midi length dresses with structured cuts, soft suits from Tommy Hilfiger in shades of broken white, Weekend MaxMara coats with clean lines, and topped off with voluminous Calvin Klein jump ers in milky tones – this is fashion that allows you to be yourself.
Trendy colours? Above all, misty grey, warm beige and bitter chocolate, but also vanilla écru and dark burgundy – perfect in a Nine West look as an accent in the form of a handbag or boots with a massive heel.
There is also no shortage of pieces with a strong fashion twist: oversize sheepskin coats, fur trims, delicate petticoats juxtaposed with heavy moccasins. This is a season of femininity filtered through strength – with lingerie detailing and a structured coat in one look.
The MODIVO man: minimalism with a gesture
Autumn-Winter 2025 in men’s fashion is a time of focus. MODIVO’s campaign tells the story of a man who appreciates quality but has no need for excess. What matters is the detail, the line, the fabric. Simple AMI Paris coats, soft Jacquemus sweatshirts worn layered with turtlenecks, knitted Polo Ralph Lauren ensembles, and varsity jackets with logos as a subtle manifestation of belonging to the world of fashion take centre stage.
Colour-wise, the collection settles on dark navy blue, olive green, steel grey and caramel brown – which work well with classic shoes and leather accessories. The clothes do not shout – rather, they whisper something important.
MODIVO. Fashion that says more
The MODIVO AW25 campaign is not just a seasonal presentation of trends. It is a story about style as a language, about fashion as an experience. In a world filled with noise, MODIVO offers something different: fashion silence with depth, selections that matter, clothes that stay with us for longer – not because they are fashionable, but because they are ours.
Clothes from the latest autumn-winter 2025 collections from brands such as Guess, Tommy Hilfiger, Calvin Klein, Weekend MaxMara, Polo Ralph Lauren, AMI Paris, Nine West and Desigual are now available on MODIVO, in stationary shops and on the mobile app.
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See also: New collection | Fashion | Collection | Sweatshirt | Jacket | Photography | Editorial
