Its creation is an element of the strategy within which the Łódź Province brand will be promoted. The visual identification is based on graphic forms, and the colours of the logo are intended to refer to the work of Katarzyna Kobro.
The Visual Identification System for the Łódź Province was adopted by the Łódź Province Board in mid-January. It is a collection of graphics to be placed on promotional materials. The system is based on graphic forms and colours rooted in cultural and avant-garde roots, and was inspired by the region’s folklore.
The visual identification is based on a colour palette inspired by the colours of the voivodeship coat of arms and the colours appearing in Katarzyna Kobro’s Spatial Compositions. The logo itself is based on clear typography combined with elements of geometric figures: a blue rectangle, a yellow triangle and a red square.
Based on Kobro’s work, the use of forms and colours has been proposed using their meaning:
RED as a vivid, highly visible colour with a stimulating effect. It is the colour of life and strong emotions;
BLUE as a symbol of self-improvement and financial resources. It stimulates us to action;
YELLOW improves mood and self-esteem, stimulates thinking. It is the colour of self-confidence and optimism and complements the logo, adding to its positive character.
The promotional mark consists of a logotype enhanced by a signet ring. The logotype, i.e. the text part (the inscription “Łódzkie”), appears on all official materials and documents of the Marshal’s Office of the Łódzkie Region.
The identification project was prepared by Studio Design from Łódź and is the responsibility of Dr Izabela Jurczyk, Art Director of Studio Design, who graduated from the Władysław Strzemiński Academy of Fine Arts in Łódź and currently teaches at the Institute of Graphic Design of the Łódź Academy of Fine Arts.
When creating the logo, we consciously referred to the identity of our voivodeship. The main assumption for creating a new identification was to present its unique code, which characterises the place and its inhabitants. We wanted to create a modern, dynamic message that speaks of the strength and creativity of the region. The new logo, through its architecture, refers to the broadly understood culture, folklore, industry, business and the central geographical location of the Łódzkie Region, which strongly influences the role it plays in Poland and Europe. The architecture of the ŁÓDZKIE logo is created by a legible, linear typography, developed on the basis of a one-element font The aforementioned typography was combined with elements of geometric figures. The use of a code carried by colours and shapes is an important element of communication in contemporary society. The graphic forms and colours proposed in the logo are rooted in the cultural and avant-garde roots of our voivodeship and relate directly to the brand identity of the region, whose overriding strength is diversity and openness to development and new technologies,” says Izabella Jurczyk, an artist of visual arts from Łódź and chief designer at Design Studio.
The main assumption for creating a new brand identity for the Łódź Province was to present its unique code, which characterises the place and its inhabitants. We wanted to build a modern, dynamic message that speaks of the strength and creativity of our province. The new logo, through its architecture, refers to the broadly defined culture, folklore, industry, business and the geographical location of the province, which strongly influences the role it plays on the Polish and European arena.
The net value of the development of the new promotional logo, including a logo book and a comprehensive WŁ Visual Identification System, is 17,000 PLN.
source: Marshal’s Office of the Łódź Province
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