The growing popularity of luxury residences is a phenomenon that has been significantly reshaping the European premium property market in recent years. A second home is no longer merely a seasonal escape from everyday life. It is becoming a conscious lifestyle choice, where privacy is combined with professional care, and the comforts of a hotel extend into the living space. It is precisely in this direction that Falkensteiner’s investments in Croatia and Italy are developing – two projects that demonstrate just how rapidly the importance of so-called branded residences is growing in southern Europe.
A new model of living and investing
Today’s buyer of premium property expects more than just an address in an attractive location. They are looking for a place that will allow them to live across several countries, work remotely, relax surrounded by nature, and at the same time not have to worry about maintaining their flat. Branded residences meet these needs by offering a full range of services, professional management and flexible rental options. It is a model that combines independence with convenience, whilst providing a sense of investment security.
A residence on the Adriatic
Falkensteiner Residences Punta Skala is a project that redefines the way the Dalmatian coast is enjoyed. Designed by Boris Podrecca, Aurora Residences comprises 88 apartments ranging in size from 42 to 176 square metres. The architecture opens out towards the sea, whilst large glazed areas and private gardens emphasise the proximity to nature.
Owners can enjoy the facilities of the neighbouring five-star hotels – from wellness areas and swimming pools to restaurants and sports centres. Cleaning, maintenance and garden care are provided on request. This means that your second home does not require any day-to-day chores.
Lake Garda in Italy
Falkensteiner’s second project is Residences Lake Garda. This modern complex is being built in the elegant town of Salò, on the shores of Italy’s largest lake. It comprises 170 apartments ranging in size from 45 to 130 square metres, featuring balconies, terraces, gardens or roof terraces. Some of them are equipped with private swimming pools or jacuzzis, which enhance the standard of living and emphasise the individual character of the development.
The residences form part of a five-star resort. Owners will have access to concierge services, restaurants, wellness areas, childcare and many other amenities. Salò, with its temperate climate, long promenade and rich cultural offering, attracts those who wish to combine everyday life with the Italian way of life. It is a place where you can work, relax and enjoy a range of activities – from sailing to golf.
Why are ‘second homes’ so popular?
Branded residences are growing faster in Europe than traditional residential developments. This is due to several factors: professional mobility, the need for flexibility, the growing popularity of remote working, and the desire to live closer to nature. The developer Falkensteiner, operating in seven countries, draws on its hospitality experience to create projects that combine architectural quality, prestigious locations and a full range of amenities.
Aurora and Lake Garda showcase two different lifestyles: the Croatian one – closer to nature, more peaceful, ideal for those seeking a connection with the sea – and the Italian one – elegant, culturally rich, with access to urban amenities. They have one thing in common: the opportunity to own a second home which, thanks to the services and facilities of five-star resorts, is ready to be enjoyed at any time.
Branded residences are therefore not just an investment, but also a way of life. They offer a sense of freedom, comfort and stability. This is precisely why Falkensteiner’s projects fit so clearly into a European trend that is growing in significance year on year.
You can read more about Falkensteiner’s developments in Croatia HERE, and in Italy HERE.
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Falkensteiner Residences Punta Skala:
Falkensteiner Residences Lake Garda:
