From 8-13 April 2025, Milan will once again become the design capital of the world. As part of the prestigious Salone del Mobile, the Polish brand AQForm will present its latest collections during the Euroluce exhibition. This year’s slogan ‘Break the LOOP’ is a manifesto for breaking away from patterns – both in design and the way we think about light. The AQForm stand will premiere four brand-new luminaire families, including the iF Design Award 2025-winning RIBBY collection and further variants of the bestselling collections.
Salone del Mobile is one of the most important events in the world of design, attracting more than 2,000 exhibitors from 37 countries. As part of this prestigious event, Euroluce, the International Lighting Exhibition, takes place every two years, showcasing the latest technologies and innovations in the industry. This is the second time AQForm is participating in the event – the debut took place in 2023 – and this year’s edition is an opportunity to showcase further innovative solutions and highlight its position in the European market.
Design that goes beyond
The AQForm stand will feature four brand-new collections, including the iF Design Award 2025-winning RIBBY series. Organic lines, expressive shapes and a slightly retro style are the hallmarks of this family of luminaires, which includes a wall lamp and two pendant lamps – an oblong and a circular one. The second newcomer is BUCLO, a modern, compact luminaire with a soft, rounded profile, available in different luminaire versions and sizes.
The stand will also feature well-known models such as KLIVA, TRIBA and CONA – all of which have won prestigious design awards, including the Red Dot Design Award or the ARCHITIZER A Product Award.
Our innovations are the answer to the dynamically changing needs of architects and users. We want to inspire, surprise and show that light can be not only functional, but also full of emotions ,’ says Barbara Olesiak-Kasparek, Marketing Manager at AQForm.
This year’s AQForm slogan – ‘Break the LOOP ‘ – refers to breaking the usual patterns in lighting design. It is an invitation to experiment with materials, contrasts and form that make up a space in which light plays a key role. The theme of the exhibition also refers to one of the premiere luminaires, whose distinctive rounded shape emphasises the idea of fluidity and an innovative approach to design.
Conscious design – responsibility and flexibility
This year’s AQForm stand was designed in line with the philosophy of ‘Eco-friendly. Smart. Modular.” The brand is committed to sustainability, using reusable modular components and storage racks as the structure of the display. This is a thoughtful choice – it reduces waste and allows components to be reused in the future.
We believe that responsibility in design starts with decisions at the exhibition planning stage. The AQForm stand is a combination of aesthetics and an ecological approach,” adds Barbara Olesiak-Kasparek.
Euroluce 2025 will take place from 8-13 April 2025, and AQForm invites you to its stand (Pavilion 6, Stand B20), where light will become art. For more information, visit www.aqform.com.
source: AQForm(https://www.aqform.com/pl)
Read also: Lighting | Interiors | Home | Minimalism | Retail | Featured | whiteMAD on Instagram
