AllSaints, the British brand known for emphasising individuality and authenticity, held a Press Day at Mysia 3 in Warsaw on 15 October. The event showcased the debut collection of sunglasses and optical frames, created in collaboration with Mondottica Group. Guests, including stylists, influencers and media personalities, had the opportunity to learn about the brand’s philosophy and try on the latest eyewear models, which reflect the rock’n’roll spirit of AllSaints.
Founded in 1994, the AllSaints brand is recognised for its womenswear and menswear, as well as accessories, footwear and perfumes. Its designs combine timeless style, high quality craftsmanship and a responsible approach to fashion, making them ideal to wear for years to come. The new eyewear collection is a step towards more sustainable production, with frames made from recycled acetate and sunglass lenses offering full UV 400 protection.
Each eyewear model features elegant details such as hexagonal screw studs on the temples, durable five-barrel hinges and an engraved AllSaints logo in an aged metal finish. The collection is completed with eco-friendly packaging – a recycled vegan leather case and lenses made from recycled polyester.
A unique element of the event was the set design, which perfectly reflected the visual aesthetic of the AllSaints brand. Raw materials such as concrete, rust and mirrors, combined with ram skulls and black and white flowers, created a strong, unique atmosphere. The modern, industrial setting perfectly highlighted the minimalist design of the sunglasses and corrective eyewear, exposing their unique details.
Press Day at Mysia 3 was the perfect opportunity to emphasise that AllSaints is not just fashion, but also a way of expressing oneself – the brand’s collections stand out for their character and timeless style.
See also: Collection | Fashion | Events
