Ray-Ban proves once again that true style is timeless. The iconic eyewear models have been inspiring creatives, leaders and rebels for decades, and are back in a new guise. Of particular note is the Balorama – a classic from the 1960s, now given a modern twist, remaining a symbol of self-confidence and unique charisma. It is a tribute to those who are not afraid to stand out and always go their own way.
Each Ray-Ban model is more than just eyewear – it is a story, a character and a manifesto of personal style. It’s a timeless design that has inspired pop culture icons, artists and rebels for decades, becoming an integral part of their image. We present iconic models shaping fashion and a way of being, reflecting individuality and self-confidence. Despite the passage of years and changing trends, Ray-Ban continues to combine the classic with the modern, staying true to its original aesthetic. One thing remains constant – they are a symbol of authentic style, distinguishing those who boldly follow their own path.
The Aviator eyewear model lets you reach higher – created in 1937 for US Air Force pilots, it quickly gained iconic status. Worn by legends, rebels and adventurers, it symbolises freedom, courage and unlimited horizons. The Wayfarer has defined pop culture since 1952, accompanying artists, filmmakers and explorers. From Hollywood to underground music scenes, these glasses have endured for decades and have become a symbol of independence, opening the way to a world without borders. Clubmaster is the choice of intellectuals, visionaries and leaders – since the 1980s associated with elegance, confidence and distinctive design, adding a touch of nonchalance to style. Round, on the other hand, is the favourite eyewear of artists, musicians and creative souls, a symbol of freedom of thought and the courage to push boundaries. From the hippies of the 1960s to today’s trendsetters – for everyone who looks at the world differently and sees more. A model that combines courage, charisma and mystery, the Balorama has become the choice of movie heartthrobs and pop culture icons. Launched in 1967, it has become a symbol of self-confidence and uncompromising style.
In January this year, a new Ray-Ban creative director was announced – the versatile artist, entrepreneur, actor, world-famous rapper and fashion icon, ASAP Rocky. This is a landmark moment in the brand’s history, heralding a new era full of fresh inspiration and unconventional solutions. He now shapes the campaigns, image and collections, giving them an authentic, contemporary feel. His unique perspective on fashion and urban culture brings a dynamic new energy to Ray-Ban, combining his classic heritage with a modern, bold style. ASAP Rocky’s influence is not just an aesthetic, but a fresh narrative and approach that redefines what iconic style is in today’s world.
source: press materials
