This is a new chapter in the company’s history. The Globalo brand decided to refresh its image and developed a new visual identity. The rebranding gave the company’s logo a minimalist face and the new slogan “Home Harmony” is supposed to perfectly reflect the brand’s philosophy. The rebranding process is accompanied by new canopies, the design of which is in keeping with interior design trends. Underneath the hood, however, is a state-of-the-art technology.
Globalo’s new visual identity reflects the values and vision behind the brand. Inspired by the harmony of nature, they decided to reflect their passion for creating spaces where design and technology co-create an atmosphere of beauty and functionality. With its products, the brand wants to establish itself in Polish homes and flats and become part of the inhabitants’ lives.
The new visual identity was inspired by the golden division and the Fibonacci sequence. It was the eternal principles of order and proportion present in nature, art and architecture that became the starting point for the new logo.
The golden division, also known as the divine proportion, with a ratio of 1.618, evokes a subconscious sense of beauty and harmony. The Fibonacci sequence, in which each successive number is the sum of the previous two, has allowed the creation of a perfectly balanced geometric grid that gives the logo its unique harmony, the brand informs in a release.
The logo consists of the simple word ‘globalo’ in small letters. The typography developed is intended to be a manifesto of Globalo’s philosophy, which emphasises attention to detail and the ability to transform ideas into tangible forms. The logo is distinguished by rounded shapes and soft lines, which symbolise the global reach of the brand. What’s more, the sigil, which evokes a table, has become an important element of the new visual identity. The table is one of the most important pieces of furniture in every home. Around it, the household gathers for shared meals, nurturing relationships and closeness. At the table, everyday experiences and emotions are intertwined, plans for the future are made, discussions on a wide range of topics are held. In a word, closeness. The signet for Globalo was also based on the Fibonacci sequence. The arrangement of circles symbolises chairs arranged around a table and a flower – a sign of unity and infinite potential.
The introduction of the new visual identity is accompanied by the slogan ‘Home Harmony’. The English phrase, translated as home harmony, represents the essence of what Globalo and the people who make up the brand are all about.
It is more than words – it is an idea that permeates every aspect of our business. The harmony we aim to offer is the combination of people, space and technology in a cohesive, inspiring whole. We believe that the home is a place where beauty and functionality should coexist in perfect balance. “Home Harmony is our commitment to create solutions that not only respond to the needs of modern life, but also enrich everyday moments, bringing tranquillity, elegance and timeless style to every home, ” adds the brand.
Recently, the Globalo brand has enriched its portfolio with a new range hood. This is the Harmony collection, which consists of a series of canopies that combine modern technology with nature. The designed canopies are distinguished by colours inspired by nature: brick, sage, ivory and cashmere. These are timeless shades that bring elegance to the kitchen. The warm shades are ideal for modern and minimalist interiors, as well as mid-century modern or more classic arrangements.
You can read more about the new Globalo cooker hoods and the Harmony collection on the official website HERE.
source: press materials
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