The Elements brand presents a new identity – modern, authentic and consistent with the brand’s DNA. Distinguished by the simplicity of its forms, it combines two faces – classic elegance with modern freedom.
The Elementy brand ‘s new visual identity is inspired by autumn as a time of contrasts and transformation. It is a symbol of slow evolution, a step forward that complements the values underlying the brand. Elements retains its DNA, while refreshing the form of the logo to further express authenticity, quality and a conscious approach to fashion.
This is not just a visual change – it is a combination of simplicity and expression that proves that classic and modern can coexist in complete harmony. The evolution takes place in the spirit of attention to detail and a concern for quality and durability.
The new visuals are accompanied by a campaign highlighting two equal facets of the brand. On the one hand, the everyday simplicity and classic elegance that have always been at the heart of the brand. On the other – freshness, boldness and openness to trends, expressing modernity in an intuitive and expressive way.
The campaign spot bridges these two worlds and reveals a story about a brand that is constantly evolving while remaining true to its original ideals and authenticity.
What follows is an autumn/winter collection that reflects the changes. The pieces present proposals for her and him, timeless forms and high quality workmanship, all while maintaining a modern style.
The collection includes wool coats, cashmere and merino jumpers and accessories: hats, scarves, balaclavas. The collection is intended to accompany everyday life for many seasons.
Photos: Marta Surovy
Film: Zuzana Trykova
ELEMENTS Head of design: Basia Oramus
Model: Adrianna Zajdler
Hair and make-up: Kama Jankowska
Styling: Ellie Lazarczyk
Production: Feed Me Lab.
Creative Collaboration: Feed Me Lab & Maciej Czarnecki
See also: Collection | Fashion | Editorial | Jacket | Photography
