Children’s Day reminds us how important it is to have fun and nurture the creativity of the youngest. On the occasion of the holiday falling on 1 June, the LEGO Group encourages you to spend time together with your loved ones in unique places in Poland. Selected houses in quiet and green corners of the country are filled with LEGO bricks sets, which will be freely available for guests to use. Where to find these houses?
The power of play
Children who want to play often know well what they are doing. According to the LEGO Play Well 2024 study, which was conducted in 36 countries around the world, up to 96 per cent of children consider play to be important for their well-being. The issue of play is viewed differently by parents. As many as 4 in 5 parents agreed with the statement that play is not prioritised enough by them. Parents most often treat play as a reward that the child receives in a given situation. But what if Children’s Day wasn’t just on 1 June, and parents treated play with their children as a regular part of the day?
Spending time with children during playtime has a positive impact on their creativity, reduces stress and improves problem-solving skills. In the aforementioned survey, a staggering 91 per cent of parents say that playing together helps to strengthen family ties, while slightly fewer (87 per cent) say they would like to set aside more time for such activities. To put such a resolution into practice, LEGO bricks come to the rescue.
Unique houses
The LEGO Group invites whole families to celebrate Children’s Day and, in collaboration with the Slowhop platform, has prepared selected houses across Poland for creative block play. Over the weekend of 30.05-01.06, LEGO is taking over dozens of locations. A special surprise awaits visitors at these selected homes. LEGO sets have been prepared inside, which will be free to use. It doesn’t matter whether you and your children enjoy building scenes from their favourite fairy tales, erecting a dream house or even miniatures of entire cities. These days, this will be possible at selected locations!
At each participating location, families who make a reservation will find gifts in the form of LEGO sets for people of all ages – children and adults. They can be used to assemble during their stay or taken home as a souvenir of the fun-filled weekend, reports the LEGO Group.
A selection of participating venues will be available to rent via Slowhop for the whole weekend. Importantly, the amount of this rental is to be attractive. In this way, the LEGO Group encourages unconstrained spending time with loved ones. Where to find these cottages? You can follow all the details, as well as the booking process, at blog.slowhop.com/en/lego-children’s-day.
Stacking blocks stimulates the imagination, facilitates a child’s development and often shapes their interests. After all, many builders or architects played with LEGO bricks as children. A simple game can be a real adventure that allows your child to discover his or her hidden talent!
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This year’s Children’s Day was remembered by the editors of whiteMAD. To mark the occasion, the photos of our editors in the footer bio will change to ones that have arrived on the editorial team’s server from distant childhood days, and those reading the site on their computer will be able to use the colourful cursor symbolising LEGO bricks. Because fun is what counts!
source: The LEGO Group, own development
About the LEGO Play Well 2024 study:
- Commissioned by the LEGO Group and conducted by Edelman DXI
- 36 countries, including Australia New Zealand, Austria, Belgium, Brazil, Canada, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Japan, Kenya, Mexico, Netherlands, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Switzerland, Sweden, Saudi Arabia, Taiwan, Turkey, UAE, UK and USA.
- Total sample: 61,532 people, including 36,000 parents (approximately 1,000 per market) and 25,532 children aged 5-12 years (approximately 700 per market).
- Fieldwork: 13.12.2023 – 24.01.2024
