In April, Milan once again becomes the global centre of design. The Salone del Mobile, the most important and influential event in the interior design industry, attracts architects, designers, manufacturers and the media from around the world every year, setting the direction for contemporary design. It is not merely a trade fair, but a multi-dimensional experience where ideas, technology, culture and business intertwine. This year’s edition focuses even more strongly on responsible design, innovative materials and the redefinition of luxury as a quality of experience and a way of life.
In this context, Kartell’s presence takes on particular significance. The brand, which has consistently pushed the boundaries of design for over 75 years, is one of the pillars of Italian design and, at the same time, its most distinctive ambassador worldwide. Since its foundation by Giulio Castelli, Kartell has built its identity on experimentation – both technological and aesthetic. The introduction of plastics into the world of design was not merely a decision regarding materials, but a manifesto of modernity that permanently changed the way we think about production, accessibility and form.
Today, Kartell remains a brand that bridges heritage and the future. Iconic designs created in collaboration with figures such as Philippe Starck, Patricia Urquiola and Antonio Citterio coexist alongside the latest solutions based on sustainable materials and advanced technologies. It is a coherent, consistent narrative about design as a tool for change – aesthetic, social and environmental.
At this year’s Salone del Mobile, Kartell invites you to experience this philosophy in various dimensions: from the exhibition space, through the urban showroom, to the brand’s museum, which serves as a unique archive of innovation.
Kartell’s stand at the fair is the starting point for discovering the brand’s latest collections and directions of development. It is a space where new launches meet context, and design is presented not merely as a product, but as part of a broader narrative about lifestyle and the future of design. Visitors can look forward to personalised guided tours and direct contact with the Kartell team, allowing for an even deeper understanding of the concept behind this year’s offerings.
At the same time, in the heart of Milan, on Via Turati, Kartell’s flagship showroom is open – a place that, during Design Week, pulsates with the city’s energy and becomes one of the key points on the events map. It is an immersive space where the brand’s collections are presented within the context of architecture and lifestyle, and new releases fit seamlessly into the dynamic rhythm of Milan’s design scene.
A visit to the Kartell Museo is a special experience – a place that tells the brand’s story in a concise yet highly evocative way. It spans over seven decades of experimentation, courage and visionary decisions that have shaped contemporary design. From the very first products, through groundbreaking plastics processing technologies, to the latest creations. The museum helps visitors understand how Kartell has become synonymous with innovation. The visit also includes an aperitivo reception and a transfer to the Milan showroom, creating a cohesive narrative linking the brand’s history with its present.
Social and networking events are also an integral part of Kartell’s presence in Milan. The grand opening of Design Week at the showroom on Via Turati is one of the industry’s most eagerly anticipated gatherings – a space for dialogue, inspiration and informal meetings with designers and representatives of the creative world. The atmosphere of this evening captures the spirit of Kartell: open, dynamic and deeply rooted in the culture of contemporary design. The programme is complemented by Kartell’s intimate ‘friends & family’ event, dedicated to a select group of guests. This represents a more intimate dimension of the brand, based on relationships, trust and shared experiences.
Kartell’s presence in Milan this year is not only a presentation of new collections, but above all an invitation to a dialogue about the future of design. About design that responds to the challenges of the present day, whilst remaining true to its aesthetic identity. About a brand that for decades has not followed trends – but set them.
We invite all lovers of fine design to Kartell Warsaw – a place where, following the brand’s return to the capital, you can rediscover its iconic collections and latest offerings across nearly 400 m² of exhibition space. It is a space where iconic designs, such as Louis Ghost and Masters, meet the portfolio of upholstered and wooden furniture developed in recent years by leading designers, including Rodolfo Dordoni, Piero Lissoni and Patricia Urquiola. The showroom also offers comprehensive support for architects and developers, from design consultancy to the fulfilment of large-scale orders, making it the ideal place to experience the quality and diversity of contemporary Italian design in Poland first-hand.
Kartell at Salone Del Mobile: Hall 22, Stand A01 A02 B01.
Further information: www.kartellwarsaw.pl
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