The Royal Garden of Light in Wilanów, Warsaw’s winter attraction, has gained the status of a must-see on the city map. Research by K Research shows that more than half of Warsaw’s residents cannot imagine winter without this exhibition. Since 19 October, when this year’s edition opened, the number of visitors has increased by 15% compared to last year. The total number of visitors since the exhibition began in 2012 could exceed 3.5 million this winter, making the Garden the largest and one of the most visited winter attractions in Europe.
The Warsaw Royal Garden of Light, realised together with Multidekor, was a pioneering project that inspired many European cities to create similar installations. Today, the illuminations can also be admired in the gardens of the Palace of Versailles and Kew Gardens in London. The success of the Garden of Light has also encouraged other Polish cities to organise similar events, contributing significantly to the growth of local tourism. As Grzegorz Mazur of the King John III Palace Museum notes, in many regions winter illuminations have become the main attraction of the season.
“Almost every third resident of Warsaw has been to the Wilanów exhibition more than once and this result pleases us the most. It means that we have created a project that people want to return to and that has become a regular point of visit for them. And this in spite of the huge competition in the form of other places in the capital where you can spend time in an interesting and pleasant way” – says Grzegorz Mazur of the King John III Palace Museum in Wilanów.
The Royal Garden of Light is perfectly recognisable not only in Warsaw, but also beyond its borders. The attractive form of the light and music exhibition attracts visitors from all over the world, becoming one of the most important points on the map of Warsaw’s winter attractions. According to surveys, 82 per cent of Warsaw residents are familiar with the exhibition and almost 90 per cent of Varsovians appreciate its unique character.
In addition to covering the costs of the installation, income from the exhibition supports the museum’s budget, which is used, among other things, for the conservation of the palace’s gardens and monuments. The Garden of Light comes to life especially in winter, and one of its most impressive elements are the 3D mappings that depict the history of Wilanów on the facades of the palace of King John III. Interactive zones with illuminations attract both children and adults, and the exhibition’s themes are expanded every year with new elements relating to the history of the palace and the Sobieski family.
Source: multidekor.pl
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