An event is currently taking place in Warsaw that is attracting the attention of lovers of contemporary fashion inspired by tradition. Until 24 May, a special pop-up store for the Ukrainian brand Etnodim is open at Dasha Katsurina Studio, 11 Ordynacka Street. This is the brand’s first presentation in the capital and, at the same time, an opportunity to see both its bestsellers and the premiere 2026 collection up close.
A pop-up in Warsaw at a special moment
The timing of the event is no coincidence. The pop-up has been organised to mark International Vyshyvanka Day, celebrated annually on the third Thursday of May. This holiday serves as a reminder of the importance of Ukrainian identity and the role that traditional vyshyvanka plays in fostering cultural continuity. At Etnodim, embroidery is not merely decoration – it is a way of telling stories about history, memory and contemporary experiences.
For years, Etnodim has been developing a visual language based on traditional motifs, whilst giving them a modern twist. The brand’s clothing is worn by women from various countries, including Leandra Medine Cohen, Kelly Rutherford, Queen Letizia of Spain and Margherita Missoni. The brand’s popularity stems from its skilful blending of craftsmanship with current trends and its consistent creation of collections that remain timeless.
New collection and special selection
The Spring 2026 collection is a complete, functional capsule range of garments inspired by the tradition of embroidery. In it, the brand expands its range of everyday wardrobe essentials, whilst maintaining its characteristic attention to detail. The Warsaw pop-up also features a selection of unique shirts and dresses. The latter are pieces that allow you to take a piece of Ukrainian heritage home with you.
Pop-up open for just a few days
Visitors can not only purchase selected items but also learn the stories behind each design and gain a better understanding of Etnodim’s philosophy. This is a rare opportunity to see such a wide selection of the brand’s collection outside Ukraine. The pop-up is open only until 24 May – after that, the selection will leave Warsaw.
Location: Dasha Katsurina Studio Showroom, 11 Ordynacka Street, Warsaw
Duration: 16–24 May
source: Etnodimpress materials
Read also: Fashion | Ukraine| Collection | Recommended | Warsaw
