The end of March saw the launch of an audiovisual exhibition by Victoria Fard, an acclaimed digital and generative artist, at the Promenada Shopping Centre. The exhibition can be enjoyed at Promenada Art Space until June 2025. The exhibition provides a unique immersive art experience for visitors.
Victoria Fard is an award-winning digital artist and architect whose work redefines the way we perceive the relationship between the real and virtual worlds. Her work combines advanced technologies, generative algorithms and architectural visions to create fantastical, three-dimensional environments that allow the viewer to immerse themselves in previously unknown digital landscapes. She draws inspiration from both nature and cultural heritage, exploring themes of memory, identity and sustainability. Her projects have been exhibited at prestigious global exhibitions such as Times Square Arts Midnight Moment in New York, The Outernet in London, Art Basel Miami, Frieze LA and AURORA Biennial Dallas, gaining recognition from both the art world and new technology enthusiasts. Fard experiments with interactive installations, immersive visualisations and sculptures created at the intersection of reality and virtuality. His works not only create futuristic visions, but also pose questions about the future of cities, ecosystems and human perception, redefining the way we perceive the space around us.
I hope that my art will leave audiences with a sense of awe, joy and new possibilities in their hearts. Through colourful narrative and creative expression, I would like to spark curiosity and inspire a deeper appreciation of the world. Let it be a reminder of the power of creativity to uplift, transform and inspire. My dream is to share art in spaces accessible to all. Public art has a unique power – it connects people, awakens curiosity and creates shared moments of wonder. My goal is to continue working with communities and institutions that believe in making art accessible and immersive for everyone,” mentions Victoria Fard, artist and author of the exhibition.
Victoria Fard’s work has been exhibited in Times Square and at Outernet London. How have these experiences influenced her career? –Huge . It has been an honour to work with such visionary teams at Times Square and Outernet. On a personal level, it has deepened my passion for public art – creating immersive spaces that people can experience together. Professionally, these experiences have broadened my view of scale and narrative and strengthened my love for building meaningful connections with audiences. They have also given me the opportunity to collaborate with amazing artists and present my art in dynamic, inspiring places. I am incredibly grateful for this ,” admits Victoria Fard.
The artist also pointed to her authority in the art world. – I find Gaudí an extremely inspiring architect and artist. He created dream-like worlds in which nature, faith and structure blended harmoniously. His mastery of organic forms and colourful mosaics is extraordinary. Gaudí pushed the boundaries of design in the pursuit of beauty with unwavering passion and courage ,” adds the artist.
The official opening and future of Promenada Art Space
Last weekend saw the official opening of the exhibition, during which invited guests had the opportunity to be the first to experience digital art in a new immersive format. The event was also an opportunity to announce the next steps in the development of CH Promenada – a shopping centre that not only provides modern shopping solutions, but also focuses on the simultaneous development of culture and technology.
–Today’s event is more than just an exhibition – it is a meeting of art, technology and modern space that proves that culture can be accessible to everyone and shopping centres can become new places for inspiring experiences. The exhibition we are about to see is the result of the work of an outstanding digital artist, as well as the consistent development of Promenada Art Space – a new space in the Promenada Shopping Centre that opens the door to immersive visual experiences. – says Sylwia Ochnio Marketing Director, G City.
A new art space in the heart of Warsaw
Promenada Art Space is a unique space where art meets cutting-edge technology. Thanks to an impressive 3D LED screen, visitors can immerse themselves in a world of digital visions and experience art in a way not possible in traditional galleries.
Victoria Fard’s exhibition is only the beginning – further events and projects are planned to bring modern art forms even closer to the Warsaw public.
The exhibition is open to visitors free of charge during the opening hours of CH Promenada. The show takes place every day at every full hour. Promenada Art Space is located in the shopping arcade on level 0, near the entrance to the centre from Jana Nowaka-Jeziorańskiego Street.
source: press materials
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