WhiteMAD magazine is created by a team of architecture and design enthusiasts. Our aim is to promote Polish architecture, design and fashion, which is why we showcase interior designs, buildings, fashion collections and industrial design. We have been publishing www.whiteMAD.pl since 2014, and since 2017 we have been publishing whiteMAD magazine on a quarterly basis, available nationwide.
We love beautiful architecture and design, we showcase profiles of talented Polish designers, we take a peek into the most beautiful flats in Poland. We also publish the most important projects and realisations from all over the world. We describe icons of architecture, monuments and public places. We are not afraid to discuss controversial topics.
OUR SCOPE
>400 000 UNIQUE USERS is the average monthly result of whiteMAD.co.uk
>700 000 REVIEWS of whiteMAD.pl on average each month
>3,150,000 ACTIVE USERS of the whiteMAD.co.uk website throughout 2024.
145 000 FANS follow our Facebook profile
>10 000 000 VIEWS of posts on Facebook per month
150,000 OBSERVERS on Instagram
>25,000,000 EXPANDED views of posts and stories on Instagram each month
OUR TEAM. REDACTION
Kamil Białas – Editor-in-Chief
Although a warm-hearted man, brutalism reigns in his heart. He dreams of a big concrete house, discovers modernist gems and has a weakness for the colourful work of the Memphis group. He will be happy if you greet him with a Lithuanian “sveikas!”.
kamil.bialas@whitemad.pl
Adam Zys – CEO / Marketing
Excel tables have no secrets from him. Adam – our creative head – keeps an eye on the budget, bursts with ideas, infuses energy, creates marketing plans and plays chess! Planning to work together? Write to us!
adam.zys@whitemad.pl
Maciej Stacherski – Creative Director
It is Maciej who is behind the look of whiteMAD magazine. Our graphic magician knows all the spells of design applications. Also our Instagram is his creation. The photos published there make you want to like them!
maciej.stacherski@whitemad.pl
Mateusz Markowski
Our specialist in monuments, metamorphoses of tenements and urban spaces. Mateusz pays attention to the historical fabric and his texts are among the most popular on the site.
Barbara Jaworska-Marciniak
Polish fashion designers have great talent. This is well known to Barbara, who brings fashion stories from the home catwalk to our readers, and she does it brilliantly!
Szymon Biedronka
He studies journalism at the University of Warsaw, and after hours of practice and lectures he writes about architectural curiosities from around the world. You can find Szymon’s texts online and in the paper.
Mari Krystman
Editorial Sun. Mari’s speciality is interviews. When talking to people, she skilfully picks up interesting threads that allow you to get to know the interviewee from a completely different side.
Martyna Pietrzak-Sikorska
When writing about fashion, she feels like a fish in water! In her articles, Martyna profiles designers and describes photo shoots. The best shoots are those that take place in unobvious locations. 
Michal Szymko
Editorial traveller and explorer. He is passionate about cultures scattered in the corners of the world. He is particularly fond of the Lemko region. Michal’s columns are a regular feature of whiteMAD magazine.
Marta Buczek
Fear the letters! Marta proofreads the texts in the paper edition of whiteMAD. Thanks to her, the pleasure of reading the articles is definitely increased.
Peas
The social soul of the editorial team. His wagging tail and cheerfulness will lift anyone’s mood. We reveal that Pea is a foodie. He loves to snack.
INTERNATIONAL OUTREACH
Articles on our website are available in five languages. In addition to Polish, these are English, German, Spanish and Ukrainian. One in five of our readers already lives outside Poland.
About whiteMAD magazine
Cycle: quarterly / 91 days
Distribution: Empik, Inmedio, RELAY, 1 minute, Museum of Modern Art in Warsaw
Or order online at www.sklep.whitemad.pl
The magazine is printed on the highest quality paper from FSC certified sources. You can read it in the best restaurants in Poland.
THIS IS WHAT WE DO
We support the most important architectural, design and cultural events in Poland. We patronise competitions, promote the best exhibitions and help young designers emerge in the industry.
–Polish Pavilion at EXPO Osaka, Kansai, Japan. Main media patron.
–Must have competition. We are in the Council of Experts of the competition, selecting the best design in Poland.
– Architectural Award of the Mayor of Warsaw. Media patron.
–DESA Unicum. We support the auction house and promote selected auctions.
–The make me! plebiscite. We are on the jury of the competition, discovering young talents and rewarding their projects.
–The Fair of Fine Things. Media patron.
–National Museum in Krakow. Transformations. Modernity in the Third Republic – media patron of the exhibition.
–Association of Interior Designers. Media patron of the competition.
–Magdalena Abakanowicz University of Arts in Poznań. We are a partner of the university and award student projects in the Maria Dokowicz Competition.
–Polish Pavilion at EXPO 2020 in Dubai. Main media patron.
–MOCAK Museum of Contemporary Art in Krakow. As media patron, we promote selected exhibitions.
– Łódź Design Festival. Media patron of the event, we organised an exhibition promoting Polish design in 2024.
– Bristol Hotel in Warsaw. We could be read by guests of one of the oldest hotels in Poland.
–ONET. We are a partner of Onet.pl. Our best articles can be found on the homepage of this portal.
PUBLICATIONS – BOOKS
We believe that art education and the formation of aesthetic sensitivity are of great importance, which is why we patronise selected publications that are dedicated to architecture and design.
“Cabin Porn” is a book-length journey, illustrated with brilliant photographs, through the dreams, forests and personal stories of the characters portrayed.
Authors: Zach Klein, Steven Leckart, Noah Kalina
The ‘buildings and ideas’ album presents the history of buildings in a unique way. There is a dose of humour, an authorial narrative running beneath the photographs and drawings that draw you in like a movie.
Author: Robert Konieczny
“The Knot” by Kasia Sawko is an extraordinary handbook that breaks the stereotype that carpentry is reserved for only a few. Drilling, sawing, sanding, jigsawing. Yes, it is, despite appearances, a class for anyone who wants to learn.
Author: Kasia Sawko
The album Homebook Design vol. 8 is a unique collection of selected interiors united by the idea of functionality. The book features 30 projects for houses, flats and flats.
Author: Homebook
How to manage your resources wisely? How to tame consumerism and do good for the world with small actions? This is a guide to the #lesswaste lifestyle that tells you how to act to consume less.
Author: Agnieszka Bukowska
Where are the villas from the end of the 19th century, the pre-war tenement houses, the modernist edifices? In Wrzeszcz! That is why the activists of the Palma Foundation have decided to prepare an architectural guide to this part of the city.
Author: Palma Foundation
WE SUPPORT POLISH DESIGNERS
We have created a platform that connects Polish ceramicists, furniture makers, graphic designers and illustrators with the public, who can buy selected design by native creators on sklep.whitemad.pl.
BRANDS THAT TRUST US
WORKING WITH WHITEMAD? GET IN TOUCH!
ADVERTISING, COOPERATION, MEDIA SPONSORSHIP: adam.zys@whitemad.pl
SUBMIT YOUR PROJECT, ASK A QUESTION: redakcja@whitemad.pl
CONTACT THE EDITOR-IN-CHIEF: kamil.bialas@whitemad.pl
And in your spare time, please read the articles on whiteMAD.co.uk
