Samsung The Frame have been the most popular lifestyle TVs among Poles for seven years now, according to Samsung data. It is estimated that they have found as many as 70,000 buyers since 2017. They have found their way into a wide variety of spaces: living rooms, bedrooms, open kitchens, architects’ and photographers’ studios, but also museums, auction houses or art galleries. Interestingly, its 55″ diagonal is still the most popular with 28%, but we can also see a growing interest in larger diagonals – 75″ and 85″.
The Frame is by far the most popular model in Samsung’s Lifestyle range. Poles have appreciated it for its unique design, multitude of features and high quality standards, which have made Samsung TVs the world’s most popular choice for 18 years now. Since the introduction of The Frame been on the market since 2017, its design, features or personalisation options have continued to evolve, reflecting the changing demands of users and their growing requirements.
The multiplicity of preferences can be seen, for example, in the choice of diagonals. Viewers continue to be most keen on 55″ screens, accounting for 28% of The Frame TVs selected, but this is closely followed by the 65″ diagonal at 20%. At the same time, larger diagonals – 75″ and 85″ – are growing in popularity. In 2023, their sales are up 7% on the previous year.
The Frame in larger sizes will work well in larger spaces, such as open kitchens. This interior trend is growing in popularity, favouring home integration and maximising the use of available space. In a space where we spend a lot of time, it is advisable to opt for aesthetically pleasing appliances that will stand out with a minimalist design, but without overwhelming it. Therefore, a good choice would be, for example, a 75″ or larger model that will be the focal point of home entertainment. On the other hand, a smaller, 32″ model will work well in an open kitchen, but will also find its way into a bedroom or work room.
– According to our internal data, sales of flats with open kitchens have increased by 25 per cent over the last decade. Connecting the living room with the kitchen optically enlarges the space, makes the room better illuminated and also serves the function of integrating household members or guests. Such a solution means that we have a central part of the flat which can serve many functions – to relax, meet at the table, work, entertain or prepare food, ‘ said Piotr Ludwiński, Sales Director, Archicom SA.
The Frame – TV in your style
Samsung The Frame is a TVwhich distinguishes itself from other screens by a number of factors. Its Matte Screen Coating ensures that viewers will be able to concentrate fully on the content they are watching and forget about light reflections, even on a sunny day. In addition, the Validated ArtfulColor certification from PANTONE®, obtained for The Frame TVs in 2024, confirms the exceptional colour reproduction capability in accordance with the rigorous Pantone standards in almost any environment. Another important feature of The Frame is its minimalist design, which makes the screen look like a real work of art when hung on the wall.
The TV can also be easily personalised with interchangeable frames, available in a variety of colours and styles, and various mounting options – vertically or horizontally, on legs, on the special hanger that comes with the TV, or on the Studio stand.
Another important feature of The Frame TV is the Art Mode, thanks to which also our open kitchen or living room can be turned into a private gallery with our favourite paintings or photos adding to the aesthetic value. The dedicated Art Store, meanwhile, offers access to more than 2,500 works in a wide variety of styles, including classical art, modern art, as well as stunning photographs and prints. Importantly, The Frame, like other Samsung TVs, is equipped with the Tizen Smart TV system, which will take care of the entertainment experience at the highest level. In addition, the Tizen operating system protects our privacy and personal data with the Samsung Knox solution.
The Frame also makes a great duo with Samsung’s audio devices – the Music Frame speaker or the slim Ultra Slim soundbars.
Design your interior with The Frame TV
Only until 23 September 2024, students, architects, designers and anyone who loves beautiful interiors can still take part in a unique Samsung competition. The competition task is to create an interior concept design using Samsung’s The Frame TV and Bespoke fridge, with each visualisation having to feature the indicated Samsung products. Both products offer the opportunity for personalisation, so creators will have plenty of room for creativity. The prize in the competition is a promotional campaign for the winner in the media and a professional photo shoot by Szymon Brodziak. The total prize pool is more than PLN 100 000.
source: press materials
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