The art gallery is a place where silence reigns, spotlights sculpt the space, accentuating views of the works on display. The marble floors reflect the luminous reflections, and the air is filled with the echoing footsteps and whispers of visitors. In such an elevated setting, the REUTER brand decided to realise its new campaign for bathroom fittings and lighting, showing that the products in its range can be presented from a completely different perspective.
You can read more about how the campaign was developed in the article HERE.
In the new REUTER campaign, telling the story of an object starts not by presenting its function, but by highlighting the beauty of the form in the space. It is this change of perspective that is the strength of the campaign to promote the top products. Which of these have become known as works of art and become part of the exhibition? These are bathroom objects that are characterised by timeless design. For a start, watch this short clip:
A bath worthy of a king
therivea Malie freestanding bathtub is like a bath sculpture. Its form is soft, seeming to envelop you in every second of bathing. The bathtub is distinguished by its slender lines and matte finish. The ergonomic recess provides comfort. It is an ideal choice for larger bathrooms. It is best paired with a wood-coloured finish, or go on an artistic rampage and surround it with colourful fittings.
Bath mixer like an engineering masterpiece
Mariner Logica is a freestanding bath mixer with an Italian pedigree. In the campaign, it can be seen in the centre of the frame. It is minimalist, but like a star it draws the eye and touch of those curious about its structure. The anthracite colour and metallic sheen give it a noble appearance, while the refined mechanism provides high operating comfort and a guarantee of reliability for many years.
The master of the second plan
What is this humble piece of furniture doing in this distinguished group? The aquanova MINK bench did not find its way onto the platform by accident! The simple bench with its subtle design is ideal to be placed right next to the bath. It is an extremely useful object. It can be used to place cosmetics, a towel, a loudspeaker to your favourite music, but it will also serve as a seat. The bench is handmade, a reminder of the carpentry tradition of furniture making.
Aesthetics first!
In the campaign, REUTER also promotes the neoro n40 wall-hung WC. The reduction of visual elements gives the bowl an elegant appearance. It is an example of modern design that everyone can afford. It features a quiet flush system and ceramics that allow for easy cleaning. The bowl is an ideal option for modern interiors, and the concealed installation will achieve a “clean” aesthetic effect.
Click as performance
At first glance, it is just a flush button. But in the gallery setting it becomes something more – as if the curator of the exhibition decided to include in the collection… an everyday gesture, a gesture of flushing. The Viverso v800 is a dual flush button that allows you to control the amount of water you use. Each time it is pressed, it is a small spectacle: a hand movement, a click, an effect. The Viverso V800 proves that even the smallest piece of equipment can make a difference to your everyday comfort.
A manifesto of simplicity
It is like a box that has the ability to tame clutter. neoro n50 is an extremely practical 60 cm wide cabinet with one drawer. The capacious interior will allow you to hide everyday items and cosmetics. Paired with a white neoro washbasin, it creates a whole that will ensure order and functionality in any bathroom.
Tap or sculpture?
Mariner Logica Inox is a stainless steel basin mixer. Its high, slender body makes it resemble a sculpture. Minimalism of form and precision of workmanship… a faucet designed in this way will certainly appeal to aesthetes! Made of brushed steel, it is easy to care for and durable. Truly less is more in Italian design!
Assistant for daily rituals
Even a simple bath can be turned into a relaxing session. Provided we take care of the details! This is where the Cosmic Essenitals towel rack comes on the scene. It is a small object with a simple form, but an important role. Always ready to serve a towel when we need it. The matt black colour does not impose itself, it does not dominate the space – it watches in the background like a silent assistant for daily rituals.
A luminous constellation
The final act of the REUTER campaign is the Onooro Bologna pendant lamp. It is a true work of art! The lamp consists of seven glass blocks of different colours. The spherical lampshades are arranged like a constellation of planets. Each of them acts as a separate actor. They reflect and diffuse the light, creating a harmonious composition. The Onooro Bologna lamp can be a subtle background or the focal point of an arrangement. Where will you hang this masterpiece?
REUTER takes a creative approach to the products it offers in its new campaign. Considered ordinary objects, it moves into the field of applied art and encourages us to re-evaluate what we consider banal on a daily basis. Even the simplest objects can become protagonists and the bathroom a small, private art gallery.
Your design gallery starts here: REUTER.COM.
source: REUTER, compiled by the editors
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