Instead of advertising, a new mural in Poznań. It was made by Biosme x Brocki.

Dąbrowskiego Street is one of the longest streets in Poznań, running from the centre towards the west. At the point where it intersects with Lutycka Street, and where the traffic volume when leaving the city is very high, a mural by the well-known street artist Biosme x Brocki was created.

The tenement on which the mural was created belongs to Boutique Office, which is a company of the founders of Poznan’s DEMIURGA. For several years now, DEMIURG has been involved in artistic campaigns and has promoted art in the investments they have made. Boutique Office has completely taken over this aspect of the business, with the main aim of engaging talented artists to realise boutique investments together. More recently, they have also been renting event space and holding exhibitions at their headquarters.

“We bought the townhouse with a long-term investment in mind and I know we won’t be redeveloping the building for some time yet. The simplest solution would be to rent out the advertising space to a well-known retail chain and make a profit from that. Being responsible for a common space, we want to change something in the thinking of others by giving new directions to cultural and social activities. As it turns out, it is possible to combine construction with art. Instead of an old, grey façade that contributed nothing to the urban space, we invited an artist we like and appreciate very much to work with us. Biosme x Brocki has created a great mural that adds some life to the place and pleases the eye of residents and motorists passing by. In addition to the mural, a painting with the same motif is also being created to leave some kind of mark when the mural disappears some time from now when we start redeveloping the place. ” – Bartosz Kaczmarek, CEO of Boutique Office

The mural that has appeared in Poznań is to be the start of a larger action – WALLS FOR ART. Boutique Office intends to introduce more art into the urban space and promote street art artists, but not only. We have already had the opportunity to observe the company’s collaboration with Bart Sucharski, when mysterious figures in windows were created on Podgórna Street, or with Noriaki on Bernardyński Square, where the sculpture Mr Periscope was created. Another collaboration with the well-known artist Paweł Swanski can be expected on the DMO OFFICE 139 office building on Dmowskiego Street in Poznań, where one of the Boutique Office investments is about to be completed. And further projects are already planned with Chazme and Nawer, among others.