PUMA Forever. Faster. New PUMA campaign with extraordinary music video by Avi

With the single ‘Grand Prix’ by Avi, PUMA presents the campaign Forever. Faster. The sports brand celebrates its 75th anniversary with its ambassadors – the music video features a guest appearance by Jann, who is in the video not by chance

The song refers to the brand’s slogan and mantra – Forever. Faster., understood as challenging convention, going against the grain and striving to make each day better than the last. It is a desire to create something new, something that today is the present̨ and tomorrow will be history that people will return to. That’s what the lyrics and music video are about. A motivating story – full of inspiration, perseverance, overcoming one’s weaknesses and striving to become a legend one day. Sometimes despite a difficult start and background

Avi is a rapper and one of the most interesting lyricists on the Polish scene. His debut album ‘Mały Książę’ reached platinum status in May 2023. His persona perfectly reflects the brand’s values. He is the epitome of the Forever slogan thanks to his faithfulness to his style and the message he has been creating for years. He is appreciated by a large group of fans for always being authentic, honest and uncompromising in his work. Jann, on the other hand, is a young Polish artist who is taking the Polish music scene by storm and has become one of the most loved artists of the younger generation. He is developing all the time, is very charismatic and goes beyond the usual patterns, which corresponds to the second part of his slogan – Faster. The choice of these artists is a nod to the history and heritage of the brand, which is celebrating its anniversary. In the material, there is no shortage of references to legends such as Diego Maradona and Lewis Hamilton and the sport from which PUMA originated

The sports brand is already supporting Polish artists from 2019. This year – in celebration of its 75th birthday – it is turning all eyes to the sport from which it originated. The song was produced by Magiera, the director of the music video is Piotr Kujda and Igor Połaniewicz is responsible for the cinematography. Meanwhile, the photo shoot promoting the song was done by Kamil Kotarba, and the high& agency is behind the entire concept of the campaign and its production

The music video features the latest PUMA shoe models. Avi wears the Slipstream classics representing FOREVER, while JANN appears in the progressive PUMA RS-X model symbolising FASTER

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