Dua Lipa and Jack Grealish promote the new PUMA Palermo collection

If the latest PUMA Palermo shoes were to be placed on someone’s feet, there was no better candidate than Jack Grealish. Manchester City’s top English playmaker, along with sports brand ambassador Dua Lipa, present the Forever campaign with dignity. Palermo.

Minimalist and lightweight, embracing the Italian style philosophy – this is the new Palermo look, which combines past and present football DNA. In addition, Jack Grealish’s silhouette turns the model on its head in a unique way, harking back to the style archetype of the 1980s. PUMA sneakers are also worn by singer Dua Lipa, who has been teaming up with the sports brand to present flagship campaigns as its ambassador. It is not without reason that she is also appearing once again in this instalment. In July this year, we had the opportunity to observe her in a campaign paying homage to the Sicilian coastal capital, which just announced the great return of the Palermo OG classic

The new drop features vibrant colours with a timeless low-top upper, T-toe construction and a classic rubber sole. The figure of the English football champion joins the Palermo with a series of looks including classic, slightly washed denim and an oversize coat, as well as pitch-inspired styling including a PUMA leotard and burgundy corduroy trousers

Originally, the Palermo model was part of a series of PUMA sneakers that referenced, and were the toast of, some of Europe’s most famous capitals, including London, Oslo and many others. Now, the Palermo shoes are being treated to a set of new colourways as they embark on the next stage of their journey, and we’ll be able to experience many more instalments of them in 2023

source: Puma press materials

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