PUMA and Coperni are pushing the boundaries of innovation by exploring the future today. The design of an entirely new form of footwear is an entry into uncharted territory and at the same time a redefinition of the boundaries of technology-based fashion.
Inspired by the PUMA FUTURE football boots and high-tech innovative ideas, as well as elements of movement and brutalist architecture, the partnership goes beyond the past and present, looking to the future. The resulting design is more than just a concept, it is an expression of wearable futurism.
“We are very proud of this unique collaboration with PUMA. It is a great milestone for a designer to bring their first shoes to market. 90SQR combines all our shared values: innovation, minimalism, uniqueness. It’s everything we dreamed of and we can’t wait to launch more PUMA x Coperni products in the near future.” – said Coperni founders Sébastien Meyer and Arnaud Vaillant.
The visionary PUMA x Coperni 90SQR is a hybrid creation designed to the specifications of a high-performance football shoe. Defined by its structured look, the design is firmly embedded in two worlds, representing a new frontier of sport and fashion. The 90SQR is available in three colourways – white, asphalt and yellow – each with bonded seams on a mesh base. The radical design is a tactile symphony of fabrics and details, with Coperni branding on the heels and lace-up tips.
The PUMA x Coperni 90SQR shoes will be available from 19 January 2024 at Coperni shops, coperniparis.com and 22 January at selected retailers.
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